Tips for optimizing the power of color in floral arrangements
Color is one of the most influential factors in purchasing products. Color can evoke emotions and color can attract or turn off a potential buyer. In our design work, the use of color throughout a composition can be made impactful by creating the lines that the eye follows within the arrangement.
The focal point at the convergence of the primary and secondary lines is the most important placement of floral material. The strength, visual value and placement of your colored floral materials can affect the success of your composition. Let’s take a look at some examples.
Our first design very clearly shows a strong focal point with the bright sunflowers following the primary line and anchoring just above the rim of the container. Secondary lines are created by framing the design with the kangaroo paw in the rich burgundy color, adding strength to the dark centers of the sunflowers. Darker colors appear to be heavier in value, thus they are many times used in the focal position. The use of color can add visual weight to a design as well as physical weight and presence in a composition.
An updated collection of seasonal burgundy tones are softened by the use of coral and peach tones accented with a variety of foliages. Groupings of product can add visual weight to the focal area. The strong impact of the two magenta gerbera positioned to the right of center help to anchor the asymmetrical design. Burgundy kangaroo paw and spray roses add to the visual balance, bringing additional color value to the secondary focal point of the two peach roses. The distribution of color allows your eye to move through the design while bringing you back to the focal area.
Monochromatic designs featuring tints, tones and shades of one color value bring to light the presence of shape and texture and how they affect the visual weight. The single white protea, while the largest element in the composition, still feels connected to the other textural components of the design. The variegated hydrangea adds the combination of the lighter shades and darker shades of green used and becomes the focal anchor for the protea.
With the upcoming holiday season, use of red toneon-tone within a design can bring a feeling of richness. To create interest in this type of arrangement many varieties of texture should be used to allow the eye to travel within the story created by the product combination. The red roses create the focal point – however your eyes move through the arrangement with the movement of the pomegranate berries, grasses and ribbon tail accents that add those textural differences, making the design come together.
Traditional holiday designs containing red and white are very popular but placements of white florals can have a strong visual presence and can easily misdirect the eye in a design if not used correctly. The brightness or value of the color can affect the visual path created within a composition. In this design the white glass balls become the focal point, overtaking the darker red floral elements of the design. The placement of the white delphinium helps to direct your attention to the white focal area and the checked ribbon used on the container…bringing together a cohesive look.
White callas create a primary line through this updated centerpiece design, leading the focal point of the white lily. The larger size and difference in shape from the callas add visual value to the focal, anchoring the artistic collection of florals.
To sum things up, keep in mind that color is not one dimensional. The value of color can add visual weight or lightness to a composition. Color choices and placement start with a clear understanding of how color can affect your total composition. Creating that emotional connection of color and great design will satisfy your customers and can generate additional future sales opportunities.
For more insights from Sandy, go to trendondesign.com