Valentine’s Day is undeniably the busiest time of the year for florists. Despite the chaos, holidays are a vital part of keeping a flower shop alive and successful in the industry. We must make sure we are ready to conquer anything that is thrown at us this Valentine’s Day. Go in with a game plan.
The shop’s overall appearance should be clean and organized. Records should be checked for stocking purposes and make time to talk with your employees. In our technologically world, websites should be up-to-date and ready to receive orders. Make sure your mobile site is working properly. Make sure employees are keeping watch on incoming orders both online and instore.
Promote steals and deals on social media. Remind people to preorder because we all know the frustration of last-minute orders. Post new products, sales or any promotions you have on Facebook in order to push overstock items after the holiday. Sales will pull in more customers even after the holiday is over.
Local listing- make sure all business info is up-to-date. It will help bring traction to your shop. Shop location, phone number and hours should be consistent and the focus of all your social media, shop and website. Happy customers are returning customers. Make it personal by sending a note to your loyal customers. Do whatever it takes to make your shop stand out. It pays off!
Pull yourself up by the boot straps and take on Valentine’s Day with all its madness. We are all in this together. You can do it just be prepared!