Capturing high-quality photos and video for use on your website and social media is an essential digital marketing best practice, but do you really need a high-end DSLR camera and/or professional video cam which could costs you thousands of dollars? A cost-effective solution could already be in your pocket or purse — your smartphone!

smartphone as a camera

Apple’s iPhone 6 snapping a photo of arrangement in a light tent.

Don’t let the small size or lack of a huge lens fool you; the optics in smartphones are fantastic. Smartphone manufacturers like Apple, who make the iPhone, and Samsung, with their Galaxy line, continually improve their devices’ built-in cameras because they know consumers demand better quality photos and videos.

Portable, Always Connected

Smartphones are a natural choice for photography because most people always have theirs with them and are always connected to the Internet via Wi-Fi or a cellular network. This is critical when you’re at a job site and want to post a photo or video of your work to your blog or social media.

Joby GorillaPod

The JOBY GripTight GorillaPod Stand can help you take steady photos and videos

You’ll find because of this extreme portability, whipping out the smartphone and taking 6-10 shots and a 30-second to 1 minute narrated video of your work will become a habit. The only challenge is when you want to capture yourself on camera to narrate a video — if you don’t have an extra set of hands, it’ll end up a selfie-style capture, which is not terribly professional. A great solution is using a portable tripod like the JOBY GripTight GorillaPod Stand (Amazon has it for $19.50). The GorillaPod can be used like a regular tripod and can be wrapped around poles or chairs if needed.

Watch for our blog post next week as we talk about photography and desktop software you can use to improve photo quality and store your photos and videos.