Sandy Schroeck AIFD, CFD, PFCI
As the owner of Trend On Design, in Eden Prairie, Minn., Schroeck lives by the mantra “educate, inspire, influence” and it shows. She thrives on the energy of a crowd, and she’s passionate about introducing even seasoned floral professionals to new products, creative mechanics and design techniques to become more innovative and profitable designers.
Sandy Schroeck is an award winning designer, trend watcher and educator with extensive experience in the floral industry. Having gained professional retail and wholesale experience during her career, Sandy has a unique perspective for the promotion of successful floral and gift businesses. She currently consults with Smithers Oasis on product development, photo shoots and education programs across the country. Recently, Sandy joined the Floriology Design team to promote distinctive floral education.
With a strong belief of excellence in design, Sandy is a member of American Institute of Floral Design. Her years of experience as a mentor and educator earned her a vice chair position on the AIFD national membership committee. She is also an AIFD certified evaluator. In 2012 she was inducted into the Professional Floral Commentators International continuing her journey. In 2015 she won the prestigious North Central AIFD Bobbi Cup.
Sandy uses her design expertise and passion to convert consumer and color trends into floral sales and with the knowledge that continuing education and a willingness to change are the keys for success.