Renato Cruz Sogueco, PFCI

Renato Cruz Sogueco, PFCI is BloomNet’s Vice President of Digital Strategy and Education. He develops digital products and services for BloomNet florists and oversees the online brands and initiatives for BloomNet, NAPCO, World Flowers and the Floriology Institute, BloomNet’s education center. He is the former Chief Information Officer (CIO) at the Society of American Florists (SAF) where he invested 20 years helping floral businesses adopt and thrive in the digital marketplace by leveraging innovative technologies such as social media, e-commerce, online advertising, shop automation and mobile. He is a frequent speaker at industry events sharing his expertise and knowledge of the latest technology, e-marketing and consumer trends that will impact floral business.


Floriology Classes

  • Google Adwords to Protect Your Brand and Build Business
  • Easy SEO practices to Build Everyday Business


Can’t say enough great things. The quality of everything from the instructor, Donald Yim, to the group dinners is terrific. Thank you so much for the opportunity to come!

Laura Kellogg, Laura's Garden - Chattanooga, Tennessee

This has been the best learning experience for me! I am walking away today with more confidence in my floral design.

Christopher Branham, CFD, Christopher's Creations - Middlesboro, KY
Phone: 800.356.2726
Fax: 904.737.9178
7800 Bayberry Road
Jacksonville, FL 32256