Renato Cruz Sogueco, PFCI
Renato Cruz Sogueco, PFCI is BloomNet’s Vice President of Digital Strategy and Education. He develops digital products and services for BloomNet florists and oversees the online brands and initiatives for BloomNet, NAPCO, World Flowers and the Floriology Institute, BloomNet’s education center. He is the former Chief Information Officer (CIO) at the Society of American Florists (SAF) where he invested 20 years helping floral businesses adopt and thrive in the digital marketplace by leveraging innovative technologies such as social media, e-commerce, online advertising, shop automation and mobile. He is a frequent speaker at industry events sharing his expertise and knowledge of the latest technology, e-marketing and consumer trends that will impact floral business.