Flower Food: A Dosing Discourse

Flower Food: A Dosing Discourse

As British glam rockers The Sweet cautioned long ago, “Love is like oxygen. You get too much, you get too high. Not enough and you’re going to die.” And so it is with flower food. While beneficial in proper measure to a cut flower’s beauty and vitality, flower food used improperly can either be...Read more

Sanitation Nation

Sanitation Nation

So many products for sale to help us clean and sanitize. Never before in human history have we had so many potions, lotions, and gadgets readily available to keep our environment sterile. In most public places, for example grocery stores, schools, or hospitals, “sanitation stations” fully...Read more

Holiday Merchandise

Holiday Merchandise

August 2018 Blog 4 Part Series – Marketing & Merchandising for the Holidays For the month of August, each week we will present a topic in a four-part series Marketing & Merchandising for the Holidays Part I – Holiday Merchandise Part II – Marketing Plan for the Holiday Part III –...Read more

Charities

Charities

There is an old saying, “Charity begins at home”, and as florists there are no shortage of charities looking for a donation of cash, goods or services, or all the above. I am a firm believer in supporting the community, and buying local, provided I do not have to pay a premium to buy...Read more

Sympathy & Funeral Work

Sympathy & Funeral Work

Sympathy and Funeral work is still a useful source of Sales and your bottom line (Profit). There are several key components of getting the order, making the arrangement and delivering the product. First – do a self-evaluation of your resources, do you have a knowledge person on staff that can...Read more

To Cut or Not to Cut?

To Cut or Not to Cut?

We try to cut, or cut out, a lot of things from our day to day lives. We cut calories, we cut spending, we cut corners sometimes if we have to (which doesn’t always work out in our favor). Time seems to be our most valuable commodity. With it we can do so many things,Read more

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