On The Edge

On The Edge

Role MODEL Robert Gonzalez is living an extraordinary life He’s gone from South America, to a successful modeling career, to becoming one of the most accomplished and well-known florists in the international floral industry today. As a celebrity floral designer, Roberto Gonzalez has gotten...Read more

Seasonal Splendor

Seasonal Splendor

A beautiful celebratory Fall and Holiday centerpiece that doesn’t break the bank     Taking into consideration the labor costs associated with insertion, the over-greening of containers can cut into profits during the busy Fall and Holiday celebration season.   By using the new midnight foam...Read more

Short Cuts

Short Cuts

EXPAND YOUR HORIZONS Suggestions for seeking and profiting from freelance design projects In today’s market, we see more and more retail spaces closing and the role of the traditional florist changing from necessity. As one door closes another opens and at times we have to welcome the...Read more

Changing Times

Changing Times

CHANGING TIMES    Latest sympathy trends reflect evolving traditions If your business includes sympathy flowers, then you know: Cremations have surpassed burials. In addition, more families are choosing life celebrations and other non-traditional ceremonies. And memorial services are often...Read more

Red Roses at Christmas

Red Roses at Christmas

(Not) Seeing Red at Christmas It is the Christmas season in your flower shop. You have crafted and curated a magical wonderland of holiday merchandising throughout. Everywhere you turn, there is a new yuletide treasure to behold – and to purchase. But your prospective customer looks vexed. She...Read more

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Jacksonville, FL 32256