Elevate yourself to expert status using social media

In an ever-changing business climate, what’s one of the best ways to stay in touch with your customers? The answer is: Get social and go where they are.

The investment you make with social media is the time to create posts, and that investment will almost certainly be less than creating and running print ads. Today’s cell phones can produce high-quality videos and photos to reach out to your customers and showcase your expertise.

 Bottom line? The power of knowledge has tremendous value if you share it. Invest in educating yourself and pass that information onto your customers via social sites such as Facebook and Instagram…it can be vital in helping you rise above the competition.

 Using social media to display photos enables you to show and explain some of the details you have put into a design while underscoring the depth of your knowledge. Videos can also be a very engaging experience for your customers, however, video posting may be daunting to start. If you’re not comfortable speaking in front of the camera, try doing a time-lapse of you making an arrangement…this type of post can be quite popular with your audience. Another video concept would be to use a turntable and spin your design to get a multi-dimensional view.

 When creating your social media posts, you may want to utilize AIFD’s floral design manual to refresh yourself with the elements and principles of design and get comfortable using them in describing your work (you can purchase the AIFD Guide to Floral Design at aifd.org). Using descriptive words such as those in the AIFD manual can enhance the professionalism of your social posts.

When creating your social media posts, you may want to utilize AIFD’s floral design manual to refresh yourself with the elements and principles of design and get comfortable using them in describing your work (you can purchase the AIFD Guide to Floral Design at aifd.org). Using descriptive words such as those in the AIFD manual can enhance the professionalism of your social posts.

One easy and effective way to show your skills is to design a monochromatic color collection of arrangements like those shown here. You can also name the collection, and use social media to draw attention to it. Talk about the color harmony choice and why it is impactful in a room. Educating your customers with this kind of information can go a long way in making you the “go-to expert” for all kinds of floral creations.

Experienced-based social media outings are a growing trend, but how does that fit into the floral business? Many designers worry if they teach their customers how to make something they will not come back and shop at their store. The opposite will probably happen. Your customers will most likely greatly appreciate your level of talent and artistry, and seek out your expertise, creating a prime-time opportunity for you to show them the many design options available. A terrific way to take advantage of this strategy is to create social media based classes using simple projects. Terrarium classes, for example, can be very popular. As an added benefit, during your social media demonstrations, you can offer upsell ideas along with possibilities for upgrades.

Displaying a sympathy/celebration of life design on social media is a great idea. Staying top-of-mind for businesses such as funeral homes can keep your shop busy year-round. The sympathy industry is changing, and social media can provide an opportunity for you to communicate to your audience what the latest design possibilities are. In the example of a sympathy design shown here, you could engage with your audience by talking about how the updated look of groupings of floral materials adds emphasis. Also, discuss the differences in textural elements used within the design – and how using foliage to create dynamic lines and movement throughout the heart creates interest.

To view, a Facebook posted “spinning design” video from Sandy, visit https://tinyurl.com/yxm3tte8.