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#TeachFloralContest urges designers to provide insights and inspiration via video posts

Floral designers are a highly knowledgeable bunch, devoted to creating beautiful arrangements that stir emotions. In addition, designers are eager to share their knowledge with others, further enhancing a strong sense of community throughout the floral industry. Those sentiments were on full display during the recently completed Floriology #TeachFloralContest design competition.

To participate, floral designers were urged to create three educational videos featuring themselves imparting design tips and techniques. The videos covered three separate topics…with each video between one and three minutes long. Designers then posted the videos on Facebook with the hashtag #TeachFloralContest.

The topic for the first video focused on color and the creative ways in which it can boost the appeal of floral designs. The second video underscored the importance of fragrance as it pertains to the elements and principles of design. And the third video highlighted how texture can be a key component of outstanding design.

Judges for the #TeachFloralContest design competition were comprised of an impressive array of certified AIFD members who have extensive experience in the floral industry. Judges for Phase 1 of the competition (color) were: Stacey Carlton, AIFD, CFD; Sharon McGukin AIFD, AAF, PFCI; and Donald Yim, AIFD, CFD, CPFD. Judges for Phase 2 (fragrance) were: Anthony Swick, AIFD, CFD, PFCI; Sandy Schroeck AIFD, CFD, PFCI; and Kimberly Oldis, AIFD, CFD. Judges for Phase 3 (texture) were: Phil Rulloda, AIFD, AAF, PFCI; J. Robbin Yelverton, AAF, AIFD, PFCI, CF; and Lynn Lary McLean, AAF, AIFD, PFCI, TMF.

Bryan Swann

The judges selected 15 semi-finalists: Mark Harding; Garrett Skupinski; Steph Russo; Bryan Swann; Patti Fowler, AIFD, CFD; Jenna Naylor, AIFD, CFD; Sharrai Morgan, AIFD, CFD; Patience Pickner, AIFD, CFD; Ashley Brant; Allison Hassard; Andreia Boscato Muller, CFD; Andrew Stinson, CFD; Nisha Babar Sheikh, AIFD, CFD; Jason Parent; Grace Spence King.

Mark Harding

The final #TeachFloralContest winners are: Patti Fowler, AIFD, CFD of Flowerama Pittsburgh (First Place); Mark Harding of Flower Haus in Shepherdstown, West Virginia (First Runner Up); and Bryan Swann of Karin’s Florist in Vienna, Virginia (Florist Choice/most “Likes”).

Patti Fowler

As the First Place winner, Patti receives a premium registration for the 2018 AIFD National Symposium in Washington, D.C. along with $750 toward airfare and a 5-night hotel stay. As First Runner Up, Mark receives a premium registration for the 2018 AIFD National Symposium. As Florist Choice Winner with the most Facebook Likes, Bryan receives a scholarship for the Floriology Institute course of his choice along with airfare and hotel.

“The competition was exhilarating, enabling us as designers to show our creativity while urging others to get involved and provide their insights in a fun and educational way,” said Patti. “I had a wonderful time connecting with all the other designers. And I was amazed at the amount of exposure it brought to myself and our shop,” said Mark. “Besides sharing ideas with other designers, #TeachFloralContest demonstrated to people in our local community why it’s important to choose a professional florist…there’s an entire thought process and a special artistry that goes into great floral design,” said Bryan.

“We thank and congratulate all the incredibly talented designers who participated in our #TeachFloralContest design competition,” said Jackie Lacey, AIFD, CFD, PFCI, BloomNet Director of Education and Industry Relations. “The response to the competition was amazing, with designers throughout the floral industry embracing the opportunity to share their insights and support each other by posting inspiring and invigorating videos that all designers can leverage to expand their design possibilities.”

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