Upcoming Hands-on Design Courses
We all learned to spell and build with our building blocks when were children. Principles and Elements of Floral Design are the building blocks for all creative design – sculpture, art, architecture and flowers. You probably know some of them already, but have no idea how or why they work. With this major part of design, you will also look at all aspects of operating a successful retail floral shop or design studio in today’s market. We look at the basics of everything to do with a retail shop or studio
Today’s wedding market is exploding and everyone wants a piece of the pie… well, more like the wedding cake. We see the wedding and event markets growing larger and more competitive every day. This hands-on course focuses on design, style, and trends — where to get it and how to sell it. We study the market and help students build a new understanding and confidence both in front of the client and behind-the-scenes. The course then shifts gears to focus on events by assigning a group project. The instructor will take the class step-by-step through conception, planning, executing, and presenting a theme.
Meet Your Floriology Instructors
All Floriology hands-on design instructors are members of the American Institute of Floral Designers (AIFD).
Floriology is an official AIFD Education Partner. We look forward to seeing you in class in Jacksonville, FL or at a Floriology On-the-Road soon!
AAF, AIFD, CFD, PFCI
Renato Cruz Sogueco
AIFD, CFD, EMC
AIFD, AAF, PFCI
AIFD, CFD, PFCI
AIFD, CFD, GMF
AIFD, CFD, CPFD, PFCI
Read Our Blogs
The German Order of Teutonic Knights probably weren’t thinking of flowers when they established the Alden Biesen Castle, in 1220. The people of Belgium with a...
On this week's INDUSTRY INSIGHTS, Rob Cook talks about core accounting for a flower shop.
According to the Oxford Dictionary, personalization is defined as the action of designing or producing something to meet someone’s individual requirements. It is a...
Fall is a time of year that is simply magical! As temperatures cool off and leaves turn, Mother Nature begins to sing her sweet lullaby lulling the world to sleep for a...
Floriology Institute has partnered with AIFD American Institute of Floral Designers to create a scholarship fund. We are kicking things off by offering 6 premium...
On this week's #DesignTime, Jackie Lacey AAF, AIFD®, CFD®, PFCI, talks about how-to incorporate phalaenopsis orchids into everyday design and event work.