Register for the Next Webinar
Wednesday, September 19th, 4:00-5:00pm EST
Summer wedding season is ending for 2018. This is the perfect time to sit down and figure out what worked and what can be improved. With the experience that Jackie Lacey brings, this webinar will discuss everything that should be happening in post and preseason prep.
Wednesday, September 26th, 4:00-5:00pm EST
Holiday season is speeding towards us. This year Floriology wants you to be fully prepared and ready for the challenges ahead. Join Charley Howard and Jackie Lacey in this week’s webinar to learn all the tools you need to have an amazing holiday season.
Spring Trend Report with Jackie Lacey, AIFD, CFD, PFCI and Lesley Bolden, AIFD
Wednesday, October 10th, 4:00-5:00pm EST
In this week’s webinar, our expert floral instructors and product development team will present to you our newest trend report, a comprehensive collection of the hottest trends for 2019 “Spring and Garden” Trend Report! Explore color and texture, shapes and sizes, materials and finishes – all of what your customers are looking for. Hear first-hand about inspiring ideas, innovative products and insights about which floral varieties are top-of-mind right now, with suggestions that can bring it all to life. Stay ahead of the latest industry changes to generate new opportunities to connect with customers, new and old!
Wednesday, October 17th, 4:00-5:00pm EST
Facebook, Twitter, and Instagram are all important for a visual industry like ours. Being able to share your floral art is an important way to gain business but getting onto these social sites can be tricky. In this week’s webinar learn how to create business pages on these social sites and the basics of how to run your online profiles.
Wednesday, October 31st, 4:00-5:00pm EST
Let’s try to make this holiday season the best one yet! In the past, Thanksgiving was one of the biggest floral holidays, but in recent years due to changes in tradition, it has become tricky to gain traction in the marketplace. In this week’s webinar learn how to make Thanksgiving a floral holiday again. Join Jackie and Charley this week for all the tips and tricks for merchandising and modern arrangements targeting this giving day.
How to Run a Facebook Ad for Holidays
How to Run a Facebook Ad for Holidays
Holiday time is perfect for Facebook ads, but before you invest the money, learn a few tricks from us! From how to create your advertisements to how to interpret the data, Sara and Allia will teach it all. Learn our tricks and how exactly to use the targeting system in this week’s webinar!
Holiday Prep, Planning, Marketing, Merchandising
Presented By – Jackie Lacey AIFD, CFD, PFCI Director of Education, Floriology featuring Charley Howard, Director of Products and Services, BloomNet
With the holiday season coming up, it’s time to start preparing. Everything from how to market your holiday product to prepping your staff will be discussed. Jackie Lacey and Charley Howard will share tips and tricks that have gotten them through the holiday season time and time again!
Everyday Trends & Fresh Additions Trend Report
Presented By – Jackie Lacey, AIFD, CFD, PFCI and Lesley Bolden, AIFD
Wednesday, July 25th, 4:00-5:00pm EST
In this week’s webinar, our expert floral instructors and product development team will present to you our newest trend report, a comprehensive collection of the hottest trends for 2018 “Everyday Trends & Fresh Additions” Trend Report! Explore color and texture, shapes and sizes, materials and finishes – all of what your customers are looking for. Hear first-hand about inspiring ideas, innovative products and insights about which floral varieties are top-of-mind right now, with suggestions that can bring it all to life. Stay ahead of the latest industry changes to generate new opportunities to connect with customers, new and old!
Presented By – Allia Lewandowski and Sara Hernandez, Floriology Digital Marketing
Wednesday, July 18th, 4:00-5:00pm EST
In this technology-based world, information changes rapidly. The information you learned a year ago is now outdated and retired. How do you keep up if everything changes so quickly? The answer is online education. With the ability to take classes on skills you want to learn, in your own time and with prices that won’t break the bank, these may be the best option. Join us in this week’s webinar on how online schools work for you.
Presented By – Michaela Hills and Sara Lomax, Floriology Digital Marketing
Wednesday, July 11th, 4:00-5:00pm EST
An extremely important part of your online marketplace are reviews. They allow potential customers to hear from real people about how amazing you and your product is… or isn’t. Responding to less than great reviews can be daunting, but we are here to help. Join us for this week’s webinar as we dive into the Dos and Don’ts of review management.
Presented By – Jackie Lacey AIFD, CFD, PFCI Director of Education, Floriology featuring Charley Howard, Director of Products and Services, BloomNet
Standing between you and the holiday season is summer. It’s a slow time for our industry, but with some expert navigation, you can hit the summer hard. Charley Howard is here to give all the tips and tricks to having a great summer in this week’s webinar.
Presented by Renato Cruz Sogueco, VP Digital Strategy at BloomNet and Allia Lewandowski SEO SEM Guide at BloomNet
With the online market as large as it is today, every company and designer needs a digital brand. How do you create and maintain a digital brand? Join Renato Sogueco for this webinar to learn all about how to create a digital brand as unique and strong as you and your business are.
Building Your Wedding Business
Presented By – Jackie Lacey AIFD, CFD, PFCI, Director of Education, BloomNet
Wednesday, May 30th, 4:00-5:00pm EST
So much of the floral market is dedicated to weddings lately – not only do weddings get a lot of attention in the floral industry, they get attention everywhere! Your wedding business is quickly becoming one of the most important aspects of your floral business. As the wedding industry grows, we’re seeing a lot more players enter the field. Join us to learn how to set yourself apart and prepare for the upcoming wedding season in this week’s webinar!
Building Your Local Floral Business Using LinkedIn
Presented by Sara Hernandez, BloomNet Marketing
Wednesday, May 16th, 4:00-5:00pm EST
LinkedIn is a valuable tool for building your business in the local community. More than just a social media platform, LinkedIn provides unique opportunities for marketing and networking, so you can grow your business locally. In this webinar, we’ll help you learn to take advantage of everything LinkedIn has to offer to find a community of consumers and professionals in your area and grow your local floral business.
Mother’s Day Prep
Presented By – Jackie Lacey, AIFD, CFD, PFCI, Director of Education, Floriology and BloomNet
Wednesday, May 2nd, 4:00-5:00pm EST
Being prepared is key to the success of a holiday in your floral business always – especially for a holiday as big as Mother’s Day! Your product is ordered, you’ve got your flowers and hardgoods stocked, but there is more to being prepared than just ordering your product. Join us in this Mother’s Day Prep webinar to learn how to prepare your store, your staff, your website and more, just in time to make this Mother’s Day your best one yet!
Creating Online Offers & Promotions
Presented by Sara Lomax and Allia Lewandowski, BloomNet Marketing
Creating online promotions can help you increase traffic online and in store. Online offers and promotions are the future of digital marketing and can help you reach your audience and get them to buy. In this webinar, we will go in-depth on different kinds of online promotions and how to push them using social media ads.
Discover Augmented Reality! A New Way to Market Flowers?
Presented by Breonna Quash, BloomNet Marketing and Allia Lewandowski, BloomNet Marketing
You may have never heard about it, but probably have experienced Augmented Reality (AR) when using social apps, shopping for furniture or even trying out clothes. Augmented Reality is the hot new tech being used by mega-marketers to target Millennials and the mobile savvy.
Join Allia and Breonna as they explain the tech in detail and provide loads of examples of other retailers leveraging AR.
Spring Holidays & Prom
resented By – Jackie Lacey AIFD, CFD, PFCI Director of Education, Floriology featuring Charley Howard, Director of Products and Services, BloomNet
Join us for this week’s webinar. We will be talking about the best ways to handle the upcoming spring holidays and Prom including Easter, Professional Administrative Assistance Day and Mother’s Day.
-Easter; Decorating your store, Special Products for Easter and a “pictures with the Easter bunny” promotional idea
-Professional Administrative Assistance Day; Special Desktop Arrangements, Radio station give-away promo and reminding your staff to promote the holiday
-Mother’s Day; Review plan, check inventory and order flowers/vases, revisit staffing including drivers and learn from Valentine’s Day mistakes
-Prom; Offerings from basic to advanced, new technology, training staff and pricing
How to Build Sales with Floriology Digital Marketing featuring Franchise Case Studies
Presentation and case study discussion by Renato Cruz Sogueco and Sara Lomax of Floriology Digital Marketing Services.
Digital marketing is essential to growing your business in this very competitive online marketplace. Renato and Sara will provide a brief overview of effective digital marketing strategies.
Learn from Yunus of Conroy’s Encino and Albert Mendez of Conroy’s Simi Valley on how they are building web sales month over month participating in the Floriology Digital Marketing Program and engaging with Renato, Sara and team.
Yunus and Albert will share how:
- The Floriology team manages their website to improve search engine optimization to improve rank – increasing clicks.
- How they’ve invested dollars in search marketing such as Adwords to compete with online competitors.
- How Floriology writes blogs and posts in social media to build engagement with customers.
- How they’ve been able to increase and improve their online reviews so customers gain trust in their businesses.
Inside the Millennial Mind
Panel Discussion moderated by Renato Cruz Sogueco and Jackie Lacey, AIFD, CFD, PFCI of Floriology featuring Millennial panelists Breonna Quash, Sara Lomax, Sara Hernandez and Allia Lewandowski.
Is marketing flowers to Millennials still a mystery? In this engaging session, we share data, research and recommendations from the American Floral Endowment’s 2016 Marketing Tactics to Increase Millennial Floral Purchases study and compare it to the real-time responses of our Millennial panel. We’ll focus on perceptions of floral products, purchasing barriers and the types of promotions which resonate.
2018 Fall & Holiday Trend Webinar
Presented by Jackie Lacey, AIFD, CFD, PFCI & Lesley Bolden, AIFD
In this FREE webinar, our expert floral instructors and product development team will present to you our newest trend report, a comprehensive collection of the hottest trends for Fall & Holiday 2018. Explore color and texture, shapes and sizes, materials and finishes – all of what your customers are looking for. Hear first-hand about inspiring ideas, innovative products and insights about which floral varieties are top-of-mind right now, with suggestions that can bring it all to life. Stay ahead of the latest industry changes to generate new opportunities to connect with customers, new and old
As always, BloomNet Florists can apply Napco purchases to their Clearinghouse statement. Plus, all webinar attendees will receive a link to the full copy of the trend report!
Marketing in a Snap!
Presented by Renato Cruz Sogueco, VP Digital Strategy at BloomNet and Breonna Quash, BloomNet Marketing
“Marketing in a Snap!” will cover one of this year’s biggest social media platforms – Snapchat. In this webinar, we will show you how to utilize some of Snapchat’s innovative features to reach more potential customers and increase brand awareness! Make reaching your customers easy and fun!
In our next free webinar we will be discussing the following topics:
- Creating Geo-tag Filter
- Making a Snapchat for your Shop
- Creating campaigns to increase Snapchat followers
- Using Snapchat to drive online sales
Florist New Year’s Resolutions
Presented By – Charley Howard, Director of Products and Services, BloomNet
We will be exploring making three New Year Resolutions for your shop and achieving positive results.
- I want to Increase my Sales
- I want to Work Smarter, Work Less
- I want to Make more Money (Profit).
We will examine each of these Resolutions and provide you with creative ideas and solutions.
How to Leverage Video on Social Media
Video garners more Likes and Shares than regular posts across all social media. In our next free webinar, we discuss best practices of posting video to Facebook, YouTube and Instagram, the importance of Facebook tags and #hashtags to increase audience, and provide detailed demonstrations for posting using a desktop computer and smartphone. We’ll also discuss how to go about shooting a Live Video on Facebook and more!
Holiday Help Tips
Getting through the December Holiday Season, sometimes referred to as a month-long beating. It can be a little less painful if you are well staffed and the staff is well trained. Learn from the experts, with years of experience in getting through the holiday with some Christmas spirit still left in you and your staff.
Areas – Hiring – Seasonal or Temporary or Permanent, spending (investing) time in the hiring function pays off in the long run. Start early with the hiring / recruitment. This Webinar is too late to start so you should have read the Blog we posted the first week in November 2017.
Training & Cross Training – the importance of having staff that can perform sales, help design and drive the van to make a few deliveries. Computer skills – now is not time to teach someone how to turn on the computer or monitor or know that the printer is out of paper or needs to be un-jammed.
Creating Dynamic Video and Photos for Maximum Impact
In the next free webinar, we will discuss the best practices for photography and videography for florists. We’ll teach how to hold a photo shoot with your smart phone or digital camera, covering the whole process from concept to completion. These best practices will prepare you to create professional and beautiful photography projects. This webinar will include examples of the best types of lighting, the best methods of capturing high-quality audio and discuss how to achieve the perfect looks for both online and print distribution. This webinar will also cover best practices for editing and provide information about our favorite editing tools. We’ll provide tips for storing, managing and sharing your photos. Finally, we’ll show you how easy it is to create a YouTube channel to share and promote your new videos online!
Build Sympathy Business Leveraging Trends and Digital Strategies
The floral funeral market is undergoing massive change and will continue to do so in the coming years. Jackie and Renato will share trend information such as the increase in the number of cremations and the trends of memorials to the home cited by the latest 2017 sympathy research, and provide you design tips and digital marketing recommendations to adapt to these opportunities.
With the vital information provided about the state of the funeral business around cremations and memorials, we will help you better prepare for the future increased opportunities for sales predicted and properly prepare you to capture that increase through digital marketing practices.
2018 Spring & Garden Trend Webinar
In this FREE webinar, our expert floral instructors and product development team will present to you our newest trend report, a comprehensive collection of the hottest trends for Spring & Garden 2018.
Holiday Marketing Magic
Charley Howard, Director of Product Sales for BloomNet, will discuss preparing your shop, web site, staff and yourself for the upcoming multiple holiday season. We will explain the benefits of how merchandising your shop can help increase sales and merchandising your website can help bring customers in. How holding exclusive events, such as a holiday open house or an in store event is another great way to encourage customers new and old to come to see what you have to offer.
Insta-success with Instagram!
Instagram is huge among Millennials, the largest consumer demographic in the US. If you have a Instagram account for you business, it can serve as powerful tool to showcase your talent through photos and market to these customers. In this interactive session, the Floriology and marketing crew will show you how to maximize posts with helpful smartphone photography tips, suggested content, ideal times to post, how to use hashtags and much more.
How to Buy Flowers
Charley and guests will cover the basics of buying flowers, starting with your local wholesaler / bucket truck, then buying online and farm / grower direct. they will also cover the benefits of Standing Orders. Charley will also map out the trip flowers take from the farm to your shop, outlining all the stops and steps along the way, and how the “Cold Chain” affects flower quality.
Exploring New Sales Opportunities
Your existing customer base is always the first place to look for additional sales, so we will be reviewing all aspects of your shop to ensure your have explored all opportunities. Next we move on to getting new customers and finish up the additional products and services for your shop to offer. Really exciting stuff and you won’t want to miss it!
Setting Up a Successful Sales Plan
Everyone would appreciate more sales. But how does one make that happen? The key is organization and planning for the future. So, join us as we take time to examine where typical flower shop sales come from, how they’re acquired, and how your current volume can grow! In this FREE webinar, we’ll first explain how to create your florist profile, including who your competitors are, your delivery area, your local population, etc. Then, we’ll work to understand where your current sales are coming from, and where you can advance into. The sky’s the limit!
Summer Organization: Managing Your TO-DO Lists
Don’t let the dog days of summer get you down! We know that business is slow during the summer, especially trying to make ends meet. The summer is good time to re-evaluate your business strategies, vendors and staff. The biggest challenge is to ensure there are no idle hands in the your shop. In this Webinar with Charley Howard, Director of Products & Services, we’ll cover:
- How to evaluate your staff, including labor costs and skill sets
- Ways to Branch out to new customers markets & become more active with your current ones!
- Plus, we’ll add in how to take inventory of your products from vendors & other profit-boosting programs, to help you prepare for the upcoming holiday season!
When customers search for products and services online, the choice in vendors could be overwhelming. What are more and more relying on to make a purchasing decision? A vendor’s ratings and reviews! Join Floriology Business Instructor Renato Cruz Sogueco with special guest and reviews and rating expert Cresta Pillsbury of ShopperApproved, as they share information and best practices on how you can boost your online reputation.
This webinar shows you how to kick start an easy process to develop blog topics, write short and sweet posts, best practices to gather media like photos and videos and shows you how to prepare this content to publish to social media.
SEM was once considered an option. Now it is a MUST for every floral retail business. In this webinar we’ll chat about the value of SEM for your business, recommend the right services and share best practices to get you started.
More than 80 percent of shoppers use search as their preferred tool prior to making a purchase. Is your website configured to be found on the first search engine result page (SERP)? First page placement is key as only less than 5 percent of shoppers click on to page two.
Renato provides the technical insight you need (and delivered in easy-to-understand language), to work with your web developer to properly search engine optimize (SEO) your shop website. Also discover how you could boost holiday business, everyday, funeral, events and wedding business through the same SEO methods.