Upcoming Webinars

How to Leverage Video on Social Media

Wed, December 13, 2017 4:00 PM – 5:00 PM EST.Presented by Renato Cruz Sogueco, VP Digital Strategy at BloomNet and Jackie Lacey, AIFD, CFD, PFCI, Director of Education

Video garners more Likes and Shares than regular posts across all social media. In our next free webinar, we discuss best practices of posting video to Facebook, YouTube and Instagram, the importance of Facebook tags and #hashtags to increase audience, and provide detailed demonstrations for posting using a desktop computer and smartphone. We’ll also discuss how to go about shooting a Live Video on Facebook and more! 

Click here to register for How to Leverage Video on Social Media.

Florist New Year’s Resolutions

Wed, December 20, 2017 4:00 PM – 5:00 PM EST.Presented By – Charley Howard, Director of Products and Services, BloomNet

We will be exploring making three New Year Resolutions for your shop and achieving positive results.

  1. I want to Increase my Sales
  2. I want to Work Smarter, Work Less
  3. I want to Make more Money (Profit).

We will examine each of these Resolutions and provide you with creative ideas and solutions.

Click here to register for Florist New Year’s Resolutions webinar.

Webinar Replays

How to Buy Flowers

Charley and guests will cover the basics of buying flowers, starting with your local wholesaler / bucket truck, then buying online and farm / grower direct. they will also cover the benefits of Standing Orders. Charley will also map out the trip flowers take from the farm to your shop, outlining all the stops and steps along the way, and how the “Cold Chain” affects flower quality.

Exploring New Sales Opportunities

Your existing customer base is always the first place to look for additional sales, so we will be reviewing all aspects of your shop to ensure your have explored all opportunities. Next we move on to getting new customers and finish up the additional products and services for your shop to offer. Really exciting stuff and you won’t want to miss it!

Setting Up a Successful Sales Plan

Everyone would appreciate more sales. But how does one make that happen? The key is organization and planning for the future. So, join us as we take time to examine where typical flower shop sales come from, how they’re acquired, and how your current volume can grow! In this FREE webinar, we’ll first explain how to create your florist profile, including who your competitors are, your delivery area, your local population, etc. Then, we’ll work to understand where your current sales are coming from, and where you can advance into. The sky’s the limit! 

Summer Organization: Managing Your TO-DO Lists

Don’t let the dog days of summer get you down! We know that business is slow during the summer, especially trying to make ends meet. The summer is good time to re-evaluate your business strategies, vendors and staff. The biggest challenge is to ensure there are no idle hands in the your shop. In this Webinar with Charley Howard, Director of Products & Services, we’ll cover:

  • How to evaluate your staff, including labor costs and skill sets
  • Ways to Branch out to new customers markets & become more active with your current ones!
  • Plus, we’ll add in how to take inventory of your products from vendors & other profit-boosting programs, to help you prepare for the upcoming holiday season! 

Improving Your Shop’s Ratings & Reviews

When customers search for products and services online, the choice in vendors could be overwhelming. What are more and more relying on to make a purchasing decision? A vendor’s ratings and reviews! Join Floriology Business Instructor Renato Cruz Sogueco with special guest and reviews and rating expert Cresta Pillsbury of ShopperApproved, as they share information and best practices on how you can boost your online reputation.

Let’s Go Content Crazy! How to Easily Write Website Blogs

Creating fresh content is the number one activity our Google contacts recommend to raise website ranking in search results. Although basic Search Engine Optimization is still important, Google’s algorithm pays close attention to website changes — text, photos or videos. More change the better, they add.

This webinar shows you how to kick start an easy process to develop blog topics, write short and sweet posts, best practices to gather media like photos and videos and shows you how to prepare this content to publish to social media.

Search Engine Marketing (SEM) Demystified!

Do a Google search on your shop. What do you see? The answer is most likely competitors taking the top ad spots on the results page — from a search using your business name. Yes, this is legal and inexpensive for competitors especially if you DO NOT invest in SEM. Even if the shop ranks high in organic search results, customers still need to scroll down to see these listings. And research reveals less people do this.

SEM was once considered an option. Now it is a MUST for every floral retail business. In this webinar we’ll chat about the value of SEM for your business, recommend the right services and share best practices to get you started.

Easy SEO Practices to Build Everyday Business

More than 80 percent of shoppers use search as their preferred tool prior to making a purchase. Is your website configured to be found on the first search engine result page (SERP)? First page placement is key as only less than 5 percent of shoppers click on to page two.

Renato provides the technical insight you need (and delivered in easy-to-understand language), to work with your web developer to properly search engine optimize (SEO) your shop website. Also discover how you could boost holiday business, everyday, funeral, events and wedding business through the same SEO methods.

Phone: 800.356.2726
Fax: 904.737.9178
7800 Bayberry Road
Jacksonville, FL 32256