Wed, Nov 8, 2017 4:00 PM – 5:00 PM EST. Presented by Jackie Lacey, AIFD, CFD, PFCI and Renato Cruz Sogueco, BloomNet VP of Digital Strategy
The floral funeral market is undergoing massive change and will continue to do so in the coming years. Jackie and Renato will share trend information such as the increase in the number of cremations and the trends of memorials to the home cited by the latest 2017 sympathy research, and provide you design tips and digital marketing recommendations to adapt to these opportunities.
With the vital information provided about the state of the funeral business around cremations and memorials, we will help you better prepare for the future increased opportunities for sales predicted and properly prepare you to capture that increase through digital marketing practices.
Wed, Nov 15, 2017 4:00 PM – 5:00 PM EST. Presented by Renato Cruz Sogueco and Morgan Yonge, Bloomnet marketing and moderated by Jackie Lacey, AIFD, CFD, PFCI.
In the next free webinar, we will discuss the best practices for photography and videography for florists. We’ll teach how to hold a photo shoot with your smart phone or digital camera, covering the whole process from concept to completion. These best practices will prepare you to create professional and beautiful photography projects. This webinar will include examples of the best types of lighting, the best methods of capturing high-quality audio and discuss how to achieve the perfect looks for both online and print distribution. This webinar will also cover best practices for editing and provide information about our favorite editing tools. We’ll provide tips for storing, managing and sharing your photos. Finally, we’ll show you how easy it is to create a YouTube channel to share and promote your new videos online!
Wed, Nov 29, 2017 4:00 PM – 5:00 PM EST. Presented By – Charley Howard, Director of Products and Services
Getting through the December Holiday Season, sometimes referred to as a month-long beating, can be a little less painful if you are well staffed and the staff is well trained. Learn from the experts, with years of experience in getting through the holiday with some Christmas spirit still left in you and your staff.
Areas – Hiring – Seasonal or Temporary or Permanent, spending (investing) time in the hiring function pays off in the long run. Start early with the hiring / recruitment. This Webinar is too late to start so you should have read the Blog we posted the first week in November 2017.
Training & Cross Training – the importance of having staff that can perform sales, help design and drive the van to make a few deliveries. Computer skills – now is not time to teach someone how to turn on the computer or monitor or know that the printer is out of paper or needs to be un-jammed.
How to Buy Flowers
Charley and guests will cover the basics of buying flowers, starting with your local wholesaler / bucket truck, then buying online and farm / grower direct. they will also cover the benefits of Standing Orders. Charley will also map out the trip flowers take from the farm to your shop, outlining all the stops and steps along the way, and how the “Cold Chain” affects flower quality.
Exploring New Sales Opportunities
Your existing customer base is always the first place to look for additional sales, so we will be reviewing all aspects of your shop to ensure your have explored all opportunities. Next we move on to getting new customers and finish up the additional products and services for your shop to offer. Really exciting stuff and you won’t want to miss it!
Setting Up a Successful Sales Plan
Everyone would appreciate more sales. But how does one make that happen? The key is organization and planning for the future. So, join us as we take time to examine where typical flower shop sales come from, how they’re acquired, and how your current volume can grow! In this FREE webinar, we’ll first explain how to create your florist profile, including who your competitors are, your delivery area, your local population, etc. Then, we’ll work to understand where your current sales are coming from, and where you can advance into. The sky’s the limit!
Summer Organization: Managing Your TO-DO Lists
Don’t let the dog days of summer get you down! We know that business is slow during the summer, especially trying to make ends meet. The summer is good time to re-evaluate your business strategies, vendors and staff. The biggest challenge is to ensure there are no idle hands in the your shop. In this Webinar with Charley Howard, Director of Products & Services, we’ll cover:
- How to evaluate your staff, including labor costs and skill sets
- Ways to Branch out to new customers markets & become more active with your current ones!
- Plus, we’ll add in how to take inventory of your products from vendors & other profit-boosting programs, to help you prepare for the upcoming holiday season!
When customers search for products and services online, the choice in vendors could be overwhelming. What are more and more relying on to make a purchasing decision? A vendor’s ratings and reviews! Join Floriology Business Instructor Renato Cruz Sogueco with special guest and reviews and rating expert Cresta Pillsbury of ShopperApproved, as they share information and best practices on how you can boost your online reputation.
This webinar shows you how to kick start an easy process to develop blog topics, write short and sweet posts, best practices to gather media like photos and videos and shows you how to prepare this content to publish to social media.
SEM was once considered an option. Now it is a MUST for every floral retail business. In this webinar we’ll chat about the value of SEM for your business, recommend the right services and share best practices to get you started.
More than 80 percent of shoppers use search as their preferred tool prior to making a purchase. Is your website configured to be found on the first search engine result page (SERP)? First page placement is key as only less than 5 percent of shoppers click on to page two.
Renato provides the technical insight you need (and delivered in easy-to-understand language), to work with your web developer to properly search engine optimize (SEO) your shop website. Also discover how you could boost holiday business, everyday, funeral, events and wedding business through the same SEO methods.