Facebook Posting Best Practices on Wednesday, RESCHEDULED DUE TO HURRICANE IRMA: September 20 from 4-5PM
Presented By – Renato Cruz Sogueco, with guests Jackie Lacey, AIFD, CFD, PFCI and Morgan Yonge, Bloomnet marketing.
If you have a Facebook Page for you business, posting to it should be a regular habit. In this interactive session, Renato and crew will show you how to maximize posts using hashtags and Facebook tags, suggested content, ideal length and times to post and how-tos on publish different types of posts including links to your blog, photos and videos.
Presented By – Charley Howard, Director of Products and Services
Charley and guests will cover the basics of buying flowers, starting with your local wholesaler / bucket truck, then buying online and farm / grower direct. they will also cover the benefits of Standing Orders. Charley will also map out the trip flowers take from the farm to your shop, outlining all the stops and steps along the way, and how the “Cold Chain” affects flower quality.
Exploring New Sales Opportunities
Your existing customer base is always the first place to look for additional sales, so we will be reviewing all aspects of your shop to ensure your have explored all opportunities. Next we move on to getting new customers and finish up the additional products and services for your shop to offer. Really exciting stuff and you won’t want to miss it!
Setting Up a Successful Sales Plan
Everyone would appreciate more sales. But how does one make that happen? The key is organization and planning for the future. So, join us as we take time to examine where typical flower shop sales come from, how they’re acquired, and how your current volume can grow! In this FREE webinar, we’ll first explain how to create your florist profile, including who your competitors are, your delivery area, your local population, etc. Then, we’ll work to understand where your current sales are coming from, and where you can advance into. The sky’s the limit!
Summer Organization: Managing Your TO-DO Lists
Don’t let the dog days of summer get you down! We know that business is slow during the summer, especially trying to make ends meet. The summer is good time to re-evaluate your business strategies, vendors and staff. The biggest challenge is to ensure there are no idle hands in the your shop.
In this Webinar with Charley Howard, Director of Products & Services, we’ll cover:
- How to evaluate your staff, including labor costs and skill sets
- Ways to Branch out to new customers markets & become more active with your current ones!
- Plus, we’ll add in how to take inventory of your products from vendors & other profit-boosting programs, to help you prepare for the upcoming holiday season!
When customers search for products and services online, the choice in vendors could be overwhelming. What are more and more relying on to make a purchasing decision? A vendor’s ratings and reviews!
Join Floriology Business Instructor Renato Cruz Sogueco with special guest and reviews and rating expert Cresta Pillsbury of ShopperApproved, as they share information and best practices on how you can boost your online reputation.
This webinar shows you how to kick start an easy process to develop blog topics, write short and sweet posts, best practices to gather media like photos and videos and shows you how to prepare this content to publish to social media.
SEM was once considered an option. Now it is a MUST for every floral retail business. In this webinar we’ll chat about the value of SEM for your business, recommend the right services and share best practices to get you started.
More than 80 percent of shoppers use search as their preferred tool prior to making a purchase. Is your website configured to be found on the first search engine result page (SERP)? First page placement is key as only less than 5 percent of shoppers click on to page two.
Renato provides the technical insight you need (and delivered in easy-to-understand language), to work with your web developer to properly search engine optimize (SEO) your shop website. Also discover how you could boost holiday business, everyday, funeral, events and wedding business through the same SEO methods.