Register for the Next Webinar

Inside the Millennial Mind (click here to register)

Panel Discussion moderated by Renato Cruz Sogueco and Jackie Lacey, AIFD, CFD, PFCI of Floriology featuring Millennial panelists Breonna Quash, Sara Lomax, Sara Hernandez and Allia Lewandowski. 

Is marketing flowers to Millennials still a mystery? In this engaging session, we share data, research and recommendations from the American Floral Endowment’s 2016 Marketing Tactics to Increase Millennial Floral Purchases study and compare it to the real-time responses of our Millennial panel. We’ll focus on perceptions of floral products, purchasing barriers and the types of promotions which resonate.

Click here to register.

Webinar Replays

2018 Fall & Holiday Trend Webinar

Presented by Jackie Lacey, AIFD, CFD, PFCI & Lesley Bolden, AIFD

In this FREE webinar, our expert floral instructors and product development team will present to you our newest trend report, a comprehensive collection of the hottest trends for Fall & Holiday 2018. Explore color and texture, shapes and sizes, materials and finishes – all of what your customers are looking for. Hear first-hand about inspiring ideas, innovative products and insights about which floral varieties are top-of-mind right now, with suggestions that can bring it all to life. Stay ahead of the latest industry changes to generate new opportunities to connect with customers, new and old

As always, BloomNet Florists can apply Napco purchases to their Clearinghouse statement. Plus, all webinar attendees will receive a link to the full copy of the trend report!

Marketing in a Snap!

Presented by Renato Cruz Sogueco, VP Digital Strategy at BloomNet and Breonna Quash, BloomNet Marketing

“Marketing in a Snap!” will cover one of this year’s biggest social media platforms – Snapchat. In this webinar ,we will show you how to utilize some of Snapchat’s innovative features to reach more potential customers and increase brand awareness! Make reaching your customers easy and fun!

In our next free webinar we will be discussing the following topics:

  • Creating Geo-tag Filter
  • Making a Snapchat for your Shop
  • Creating campaigns to increase Snapchat followers
  • Using Snapchat to drive online sales 

Florist New Year’s Resolutions

Presented By – Charley Howard, Director of Products and Services, BloomNet

We will be exploring making three New Year Resolutions for your shop and achieving positive results.

  1. I want to Increase my Sales
  2. I want to Work Smarter, Work Less
  3. I want to Make more Money (Profit).

We will examine each of these Resolutions and provide you with creative ideas and solutions.

How to Leverage Video on Social Media

Video garners more Likes and Shares than regular posts across all social media. In our next free webinar, we discuss best practices of posting video to Facebook, YouTube and Instagram, the importance of Facebook tags and #hashtags to increase audience, and provide detailed demonstrations for posting using a desktop computer and smartphone. We’ll also discuss how to go about shooting a Live Video on Facebook and more!


Holiday Help Tips

Getting through the December Holiday Season, sometimes referred to as a month-long beating. It can be a little less painful if you are well staffed and the staff is well trained. Learn from the experts, with years of experience in getting through the holiday with some Christmas spirit still left in you and your staff.
Areas – Hiring – Seasonal or Temporary or Permanent, spending (investing) time in the hiring function pays off in the long run. Start early with the hiring / recruitment. This Webinar is too late to start so you should have read the Blog we posted the first week in November 2017.
Training & Cross Training – the importance of having staff that can perform sales, help design and drive the van to make a few deliveries. Computer skills – now is not time to teach someone how to turn on the computer or monitor or know that the printer is out of paper or needs to be un-jammed. 

 Creating Dynamic Video and Photos for Maximum Impact

In the next free webinar, we will discuss the best practices for photography and videography for florists. We’ll teach how to hold a photo shoot with your smart phone or digital camera, covering the whole process from concept to completion. These best practices will prepare you to create professional and beautiful photography projects. This webinar will include examples of the best types of lighting, the best methods of capturing high-quality audio and discuss how to achieve the perfect looks for both online and print distribution. This webinar will also cover best practices for editing and provide information about our favorite editing tools. We’ll provide tips for storing, managing and sharing your photos. Finally, we’ll show you how easy it is to create a YouTube channel to share and promote your new videos online!


Build Sympathy Business Leveraging Trends and Digital Strategies

The floral funeral market is undergoing massive change and will continue to do so in the coming years. Jackie and Renato will share trend information such as the increase in the number of cremations and the trends of memorials to the home cited by the latest 2017 sympathy research, and provide you design tips and digital marketing recommendations to adapt to these opportunities.
With the vital information provided about the state of the funeral business around cremations and memorials, we will help you better prepare for the future increased opportunities for sales predicted and properly prepare you to capture that increase through digital marketing practices.

2018 Spring & Garden Trend Webinar

In this FREE webinar, our expert floral instructors and product development team will present to you our newest trend report, a comprehensive collection of the hottest trends for Spring & Garden 2018.

Holiday Marketing Magic

Charley Howard, Director of Product Sales for BloomNet, will discuss preparing your shop, web site, staff and yourself for the upcoming multiple holiday season. We will explain the benefits of how merchandising your shop can help increase sales and merchandising your website can help bring customers in. How holding exclusive events, such as a holiday open house or an in store event is another great way to encourage customers new and old to come to see what you have to offer. 


Insta-success with Instagram!

Instagram is huge among Millennials, the largest consumer demographic in the US. If you have a Instagram account for you business, it can serve as powerful tool to showcase your talent through photos and market to these customers. In this interactive session, the Floriology and marketing crew will show you how to maximize posts with helpful smartphone photography tips, suggested content, ideal times to post, how to use hashtags and much more. 

How to Buy Flowers

Charley and guests will cover the basics of buying flowers, starting with your local wholesaler / bucket truck, then buying online and farm / grower direct. they will also cover the benefits of Standing Orders. Charley will also map out the trip flowers take from the farm to your shop, outlining all the stops and steps along the way, and how the “Cold Chain” affects flower quality.

Exploring New Sales Opportunities

Your existing customer base is always the first place to look for additional sales, so we will be reviewing all aspects of your shop to ensure your have explored all opportunities. Next we move on to getting new customers and finish up the additional products and services for your shop to offer. Really exciting stuff and you won’t want to miss it!

Setting Up a Successful Sales Plan

Everyone would appreciate more sales. But how does one make that happen? The key is organization and planning for the future. So, join us as we take time to examine where typical flower shop sales come from, how they’re acquired, and how your current volume can grow! In this FREE webinar, we’ll first explain how to create your florist profile, including who your competitors are, your delivery area, your local population, etc. Then, we’ll work to understand where your current sales are coming from, and where you can advance into. The sky’s the limit! 

Summer Organization: Managing Your TO-DO Lists

Don’t let the dog days of summer get you down! We know that business is slow during the summer, especially trying to make ends meet. The summer is good time to re-evaluate your business strategies, vendors and staff. The biggest challenge is to ensure there are no idle hands in the your shop. In this Webinar with Charley Howard, Director of Products & Services, we’ll cover:

  • How to evaluate your staff, including labor costs and skill sets
  • Ways to Branch out to new customers markets & become more active with your current ones!
  • Plus, we’ll add in how to take inventory of your products from vendors & other profit-boosting programs, to help you prepare for the upcoming holiday season! 

Improving Your Shop’s Ratings & Reviews

When customers search for products and services online, the choice in vendors could be overwhelming. What are more and more relying on to make a purchasing decision? A vendor’s ratings and reviews! Join Floriology Business Instructor Renato Cruz Sogueco with special guest and reviews and rating expert Cresta Pillsbury of ShopperApproved, as they share information and best practices on how you can boost your online reputation.

Let’s Go Content Crazy! How to Easily Write Website Blogs

Creating fresh content is the number one activity our Google contacts recommend to raise website ranking in search results. Although basic Search Engine Optimization is still important, Google’s algorithm pays close attention to website changes — text, photos or videos. More change the better, they add.

This webinar shows you how to kick start an easy process to develop blog topics, write short and sweet posts, best practices to gather media like photos and videos and shows you how to prepare this content to publish to social media.

Search Engine Marketing (SEM) Demystified!

Do a Google search on your shop. What do you see? The answer is most likely competitors taking the top ad spots on the results page — from a search using your business name. Yes, this is legal and inexpensive for competitors especially if you DO NOT invest in SEM. Even if the shop ranks high in organic search results, customers still need to scroll down to see these listings. And research reveals less people do this.

SEM was once considered an option. Now it is a MUST for every floral retail business. In this webinar we’ll chat about the value of SEM for your business, recommend the right services and share best practices to get you started.

Easy SEO Practices to Build Everyday Business

More than 80 percent of shoppers use search as their preferred tool prior to making a purchase. Is your website configured to be found on the first search engine result page (SERP)? First page placement is key as only less than 5 percent of shoppers click on to page two.

Renato provides the technical insight you need (and delivered in easy-to-understand language), to work with your web developer to properly search engine optimize (SEO) your shop website. Also discover how you could boost holiday business, everyday, funeral, events and wedding business through the same SEO methods.

Phone: 800.356.2726
Fax: 904.737.9178
7800 Bayberry Road
Jacksonville, FL 32256