Welcome to the November-December edition of Floriology Magazine…celebrating our 9th anniversary! Included in this special expanded issue is an exciting assortment of inspiring design ideas and smart strategies that can help grow your business. We are also proud to announce our “Perennial Award” recipient for 2018. In addition, check out the fascinating story of Roberto Gonzalez who transitioned from a modeling career and has become a renowned floral designer; read about the half-century-plus growth of Valley View Farms in our Owner’s Corner section; and celebrate the many possibilities of autumn with several articles focusing on the season’s incredible array of colors. Plus, learn about the latest trends; see the most recent research regarding the state of the floral industry; and much more!