Floriology Institute instructors Jackie Lacey, AIFD, CFD, PFCI, and BloomNet Vice President of Digital Strategy Renato Cruz Sogueco served as key presenters at Michigan Floral Association’s 2017 Great Lakes Floral Expo from March 3-5, 2017 in Grand Rapids, MI.
Braid, Bind and Turn Up the Volume
Jackie kicked off the education with a floral design hands-on instruction program, “Braid, Bind and Turn Up the Volume,” on March 4, Saturday morning where 22 students learned techniques to apply floral accents to everyday designs so they appeal to specific demographics such Boomers, Gen X and Y floral buyers.
Evangelizing Digital Marketing
Renato provided insights and best practices of how floral business can develop a solid digital strategy and plan in “Securing, Protecting and Promoting the Shop Online Brand” on March 4 Sunday morning.
Everyday, Impacts Everything
Jackie’s stage show, “Everyday, Impacts Everything,” on Sunday afternoon provided audience members various ways in which they could provide different looks using the same materials to deliver unique design options but at low prices for budget-conscious shoppers.