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Business and Floral Design Blogs

Read Our Floral Business and Design Blogs

AIFD Portfolio Book Project

AIFD Portfolio Book Project

On this week's #DesignTime, AIFD National President Jackie Lacey AAF, AIFD, CFD, PFCI, shares information on the AIFD Portfolio book project. For more information go to aifd.org, and stay tuned to our Floriology Institute Facebook page as we will update you on the...

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Homemade Remedies

Homemade Remedies

Homemade remedies are no substitution for flower food We have all heard somewhere along the line that when you have a vase of fresh flowers you need to add a little something to the water to make them last. Copper pennies, aspirin, soda, white wine, bleach and...

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Fresh Ideas for Beautiful Blooms

Fresh Ideas for Beautiful Blooms

6 TIPS AND TECHNIQUES TO ACHIEVE HYDRATION SUCCESS Flowers contain a waterway system (xylem) consisting of capillaries. These capillaries act like straws that carry water and nutrients throughout the flower...hydrating the flower. Proper hydration is essential in the...

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Social Climbing

Social Climbing

Elevate yourself to expert status using social media In an ever-changing business climate, what’s one of the best ways to stay in touch with your customers? The answer is: Get social and go where they are. The investment you make with social media is the time to...

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The Benefits of Digital Marketing

The Benefits of Digital Marketing

Almost everyone in today’s world is on some form of social media. Whether your target audience is on Facebook, Pinterest or Snapchat, there are many ways to reach them. There are so many benefits of being on social media, especially if you’re a business owner. Digital...

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Click, Learn, Grow

Click, Learn, Grow

TAPPING THE INTERNET’S EDUCATION RESOURCES CAN BROADEN YOUR KNOWLEDGE AND EXPAND YOUR OPPORTUNITIES You’ll discover reading this issue of floriology magazine the many options you have to improve your floral design skills, but what about all the other essential...

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Inspired by Color- Flowers for a Summer Wedding

Inspired by Color- Flowers for a Summer Wedding

The wedding took place on a southern summer day while the rain and sun played ‘tag you’re it’. Quick bursts of rain followed bright periods of hot sunshine. Rainbows painted the sky. Old wives’ tales claim that rain on a wedding day means lots of children for the...

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