Digital Marketing Services
Your website is a powerful tool to boost sales and brand recognition. We'll build it into a success.
Our Digital Marketing Experts create a comprehensive digital marketing plan unique to your business to maximize your shop’s online presence and convert shoppers into buyers.
We then help execute the plan through a full-service program to professionally manage your website Search Engine Optimization (SEO), Search Engine Marketing (SEM), content, and social media presence while generating positive reviews.
We load your website with relevant, local information in all the right places to attract visits from both nearby customers and those living outside your area looking to send flowers.
With insight provided by our contacts at Google, we stay up-to-date on the most effective SEO strategies to continue building website relevance and ranking. We also regularly tweak SEO to keep you high in search results during the changing seasons and holidays!
Customers increasingly rely on ratings and reviews from other customers when buying online. Research shows customers need to see what other people are saying about your business and products before making a purchase.
We’ll install a system on your website to automatically gather reviews from customers after a purchase and post straight to review sites such as Google My Business and Yelp. Worried about negative reviews? We’ll keep watch, inform you of any negative references, and help you turn lemons into lemonade.
With SEO in place, we help you start a SEM campaign to protect your brand! Competitors often bid on geographic searches for florists in your area and even bid using your business name as a keyword to siphon orders for searches for your shop!
SEM protects your brand by displacing national advertising with your ads, drives traffic to the website – especially those on mobile, and helps you build weddings and funeral business.
Content is the most critical factor impacting SEO and SEM — a fact our Google contact continues to confirm. So how can a busy florist consistently create content? We’ll share an easy process which helps you write original blog posts and repurpose the content for social media.
Our experts then meet with you regularly to help maintain the content process and leverage content from our own content creative services. We also drive traffic back to your website using weekly email campaigns.
- Continuing education through insightful and exclusive articles and webinars at www.floriologyinstitute.com
- Increased website clicks through strong SEO practices, ensuring your shop ranks on the first page of the search engine results page (SERP)
- More clicks from local and mobile customers using effective SEM campaigns co-developed with Google
- 1:1 Expert coaching sessions and digital reporting and analysis
- More brand awareness among customers by creating engaging content on both your website and social media
- Improve your reputation among customers by building the number of positive reviews on online references such as Google My Business and Yelp
We are Committed to Your Success!
Pleasure to meet you!
I’m Renato Cruz Sogueco, BloomNet’s Vice President of Digital Strategy & Education at BloomNet and Lead Business Instructor at the Floriology Institute.
Over the past 15 years, including my time at the Society of American Florists, I’ve personally consulted with thousands of florists, written countless articles and presented at many conferences with the primary goal of helping floral retailers leverage new digital marketing practices. Many of these florists are thriving in the online marketplace.
We are convinced you can have the same success. That’s why we’re so excited to launch our NEW program, Floriology Digital Marketing Services , a new program which is a culmination of our experience and success using proven methods and tactics. Our expert team works with you to develop a custom Digital Marketing
Plan that focuses on building you a strong search optimized website to increase rank and relevance. We then apply strategies such as SEM, content creation and management, and generating positive online reviews to build sales now and into the future.
Thank you for considering Floriology Digital Marketing Services . We look forward to working closely with you to help you succeed in todays digital marketplace.