Digital marketing Customized to Your FLorist Business
Want to know more about our digital marketing for florists?
Digital Marketing Program Components
Our Digital Marketing team creates a comprehensive digital marketing plan unique to your business to maximize your shop’s online presence and convert shoppers into buyers. We then help execute the plan to professionally manage your website Search Engine Optimization (SEO), Search Engine Marketing (SEM), web content, and social media presence while generating positive reviews.
Blogs and Social Media
Content is the most critical factor impacting SEO and SEM — a fact our Google contacts continue to confirm. So how can a busy florist consistently create content? We write original blog posts and repurpose the content for social media for you! Our experts then meet with you regularly to help maintain content unique to your business and drive traffic back to your website using weekly email campaigns.Pleasure to meet you!
Search Engine Optimization (SEO)
We load your website with relevant, local information in all the right places to attract visits from both nearby customers and those living outside your area looking to send flowers. With insight provided by our contacts at Google, we stay up-to-date on the most effective SEO strategies to continue building website relevance and ranking. We also regularly tweak SEO to keep you high in search results during the changing seasons and holidays!
SEARCH ENGINE MARKETING (SEM)
We help you start a SEM campaign in Google AdWords to protect your brand! Competitors often bid on geographic searches for florists in your area and even bid using your business name as a keyword to siphon orders for searches for your shop! SEM protects your brand by displacing national advertising with your ads, drives traffic to the website – especially those on mobile, and helps you build weddings and funeral business.
Positive Ratings and Reviews
Customers increasingly rely on ratings and reviews from other customers when buying online. Research shows customers need to see what other people are saying about your business and products before making a purchase. We’ll install a system on your website to automatically gather reviews from customers after a purchase and post straight to review sites such as Google My Business and Yelp. Worried about negative reviews? We’ll keep watch, inform you of any negative references, and help you turn lemons into lemonade.