There’s more to creating an attractive arrangements than what meets the eye. Keep perceived value in mind when arranging your flowers to increase their perceived value to the customer.

What is perceived value?

According to Investopedia, perceived value is the worth the product has in the customer’s mind. This doesn’t necessarily refer to the actual cost of the materials or labor used the product. Instead, learn to make arrangements look more attractive and of a higher quality to increase their value to the customer.

To learn more about building perceived value in floral arrangements, check out today’s Design Time video with Anthony Swick, AIFD, CFD, PFCI.