The Death of the Yellow Pages, The Rise of Local Citations

Back in the day, before the internet, if someone needed to find a flower shop around their area where would they look? The yellow pages, off course! This wonderful book would come once a year with the names, phone numbers, and addresses of every type of business imaginable. But those times are long gone! If you ask a millennial where they go to find information about flower shops, the answer will never be the yellow pages.

If the wonderful yellow book we once adored no longer is used to look up businesses but fuel bone fires, how do we get information now days? We all know it; the answer is simple. All our questions are now answered by the internet! With a quick search people can find hundreds of floral shop names, phone numbers, and addresses. So, how do help our future clients to find us in the world wide web? A key component of being found is having a complete and consistent Local Citation. So, let’s explore this marketing concept together!

What are Local Citations?

First things first, Local citations are all the mentions of your flower shop’s name, address, and phone number online.

What are some types of Local Citations?

Local citations can be found on local business directories, websites, apps, and social media platforms. It is like having a yellow page, a green page, and a blue page books! Currently the most important locations are:

  • Google My Business
  • Bing
  • Facebook
  • Yelp
  • Apple maps
  • Foursquare
  • Your website

Make sure you have accounts in all these platforms!

What is the Importance of Local Citations?

Local citations are important for two reasons:

  1. Fist, like the yellow pages, local citations have the power to connect you with your future clients!
  2. Second, they are essential for search engine optimization (SEO) or in other words how visible you flower shop is when someone makes a search.

You want to have consistency, accuracy, and be present in several online locations. You want to have the same correct information in all the different platforms to help your clients have a clear idea of who you are, where you are located, and what number they should call if they have any questions or want to order a beautiful floral arrangement. Additionally, having a consistent and accurate Local Citation will improve your SEO, which will put you up the list in your client’s searches.

The process of checking the consistency and accuracy of your Local Citations may be time consuming. However, in the long run, you will see that the work pays off. The internet has revolutionized how consumers find flower shops. In order to become competitive we must adapt and switch from a book mentality to a network attitude!

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Jacksonville, FL 32256