Taking pictures of your arrangements doesn’t require a professional photographer, but a little investment in equipment will take your pictures to the next level.

What’s the foundation of solid digital marketing? Capturing and using beautiful photographs in your blogs and social media posts. This makes sense given the beauty our industry creates every day and our need to provide customers with spectacular images of these creations.

Lighting is the critical variable that boosts photo quality, but many florists are challenged with finding the space in the shop, the cost of equipment and the know-how. post, we’ll tackle all three challenges with a simple, cost effective setup that costs less than $80.

In this post, we’ll tackle all three challenges with a simple, cost effective setup that costs less than $80.

Neewer 36×36 inch lightcube

Materials You’ll Need

Using Your Photo Setup

First, pop up the tent, place on a table. Next, place the utility lights on the sides and on top of the cube. Don’t worry, the lights won’t get hot enough to damage the tent.

Complete light tent setup

Complete light tent setup

Feel free to experiment with the placement of the side lights by raising them or adjusting their distance from tent. You’ll find the tent diffuses the light, so you don’t necessarily need expert lighting skills to take photos.

Keep an eye out for upcoming blog posts on camera recommendations, software, tips for photography on the road and more!