What’s the foundation of solid digital marketing? Capturing and using beautiful photographs in your blogs and social media posts. This makes sense given the beauty our industry creates every day and our need to provide customers with spectacular images of these creations.
Lighting is the critical variable that boosts photo quality, but many florists are challenged with finding the space in the shop, the cost of equipment and the know-how. post, we’ll tackle all three challenges with a simple, cost effective setup that costs less than $80.
In this post, we’ll tackle all three challenges with a simple, cost effective setup that costs less than $80.
Materials You’ll Need
- Lightcube 36×36 Photo Studio Shooting Tent Light Cube for $39.99. This a good starter tent size because most everyday arrangements will fit inside this size tent, but you may want to consider purchasing a larger tent if you do event pieces.
Utility Lights 75-Watt Incandescent Clamp Light – $6.97 You can pick these up at any big-box hardware store.
- Philips 100W Equivalent Daylight A19 LED Light Bulbs – $23.45. Make sure you get “daylight”(listed as 5000K on the box).
Using Your Photo Setup
First, pop up the tent, place on a table. Next, place the utility lights on the sides and on top of the cube. Don’t worry, the lights won’t get hot enough to damage the tent.
Feel free to experiment with the placement of the side lights by raising them or adjusting their distance from tent. You’ll find the tent diffuses the light, so you don’t necessarily need expert lighting skills to take photos.
Keep an eye out for upcoming blog posts on camera recommendations, software, tips for photography on the road and more!