The Journey to Fresh

The Journey to Fresh

A seasoned entrepreneur knows that it’s easier to retain an existing customer than to win a new one. Repeat business is your goal, and the key to repeat business is providing a superior consumer experience. In our line of work, that means delivering eye-catching floral design, personalized...Read more

Changing Times

Changing Times

CHANGING TIMES    Latest sympathy trends reflect evolving traditions If your business includes sympathy flowers, then you know: Cremations have surpassed burials. In addition, more families are choosing life celebrations and other non-traditional ceremonies. And memorial services are often...Read more

Red Roses at Christmas

Red Roses at Christmas

(Not) Seeing Red at Christmas It is the Christmas season in your flower shop. You have crafted and curated a magical wonderland of holiday merchandising throughout. Everywhere you turn, there is a new yuletide treasure to behold – and to purchase. But your prospective customer looks vexed. She...Read more

International Design

International Design

By: Garrett Skupinski, CF Globe Trotting Traveling to Italy to compete at Arteflorando SAFIA E20   Recently I had the distinct privilege of representing the United States at Arteflorando SAFIA E20 in Leverano, Italy. Arteflorando SAFIA E20 is an international floral design competition...Read more

Flower Food: A Dosing Discourse

Flower Food: A Dosing Discourse

As British glam rockers The Sweet cautioned long ago, “Love is like oxygen. You get too much, you get too high. Not enough and you’re going to die.” And so it is with flower food. While beneficial in proper measure to a cut flower’s beauty and vitality, flower food used improperly can either be...Read more

Sanitation Nation

Sanitation Nation

So many products for sale to help us clean and sanitize. Never before in human history have we had so many potions, lotions, and gadgets readily available to keep our environment sterile. In most public places, for example grocery stores, schools, or hospitals, “sanitation stations” fully...Read more

Phone: 800.356.2726
Fax: 904.737.9178
7800 Bayberry Road
Jacksonville, FL 32256