The Journey

The Journey

My floral journey began in 1983 in Oklahoma City when a true entrepreneur and visionary, Herman Meinders, the owner of AFS (American Floral Services), decided to give me the opportunity to run his sales and marketing organizations. My expectation was the position would only last 3-4 years and I...Read more

Congressional Action Days

Congressional Action Days

Each year, the Society of American Florists (SAF) asks retail flower shop owners, floral designers, wholesalers, suppliers, growers and other professionals throughout the industry to make their voices heard on Capital Hill in Washington, D.C., during SAF’s annual Congressional Action Days (CAD)...Read more

Public Relations Primer

Public Relations Primer

Easy Tips That Can Generate Publicity and Grow Sales As a local business, it’s important for your shop to be top-of-mind in your community…that way, when customers want to connect with their special someones through the beauty of flowers, they will think of you immediately. And...Read more

Phone: 800.356.2726
Fax: 904.737.9178
7800 Bayberry Road
Jacksonville, FL 32256