Esteem of Empty Years

Esteem of Empty Years

With an industry that puts so much stock into the years that you have been working a bench or have been working in the industry, how much are those years actually worth at the end of the day. Are they filled to the brim with floral education and experiences or just empty years of nothing?Read more

Three DIMENSIONAL

Three DIMENSIONAL

A blossoming career in the floral industry began for Tina Coker just after she graduated from college and a friend told her about a flower shop for sale. “I thought … that sounds like a fun business … and I put in a contract,” says Tina. She was out-bid for the shop, but the ideaRead more

Floral FANTASY

Wanda Barcelona is a design firm in Spain that specializes in transforming spaces into “a one-of-a-kind world to fit your fantasy.” And that is exactly what the firm’s designers Inti Velez Botero, Daniel Mancini, and Iris Joval did for Christian Dior, the iconic fashion label, in creating...Read more

The State of Our Industry

Sundale Research released its most recent “State of the Industry: Florists in the U.S.” independent study containing key statistics and information about the U.S. floral marketplace. The report states that in 2016, retail florists’ sales industry-wide increased 1.3% to a total of $7.44 billion...Read more

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