The Journey to Fresh

The Journey to Fresh

A seasoned entrepreneur knows that it’s easier to retain an existing customer than to win a new one. Repeat business is your goal, and the key to repeat business is providing a superior consumer experience. In our line of work, that means delivering eye-catching floral design, personalized...Read more

Red Roses at Christmas

Red Roses at Christmas

(Not) Seeing Red at Christmas It is the Christmas season in your flower shop. You have crafted and curated a magical wonderland of holiday merchandising throughout. Everywhere you turn, there is a new yuletide treasure to behold – and to purchase. But your prospective customer looks vexed. She...Read more

Flower Food: A Dosing Discourse

Flower Food: A Dosing Discourse

As British glam rockers The Sweet cautioned long ago, “Love is like oxygen. You get too much, you get too high. Not enough and you’re going to die.” And so it is with flower food. While beneficial in proper measure to a cut flower’s beauty and vitality, flower food used improperly can either be...Read more

Sanitation Nation

Sanitation Nation

So many products for sale to help us clean and sanitize. Never before in human history have we had so many potions, lotions, and gadgets readily available to keep our environment sterile. In most public places, for example grocery stores, schools, or hospitals, “sanitation stations” fully...Read more

Expensive Best Friend?

Expensive Best Friend?

Have you ever sat back and thought about the depth of your relationship with your employees or employer and it’s value? From buying lunches or coffee to using shop flowers for contests or personal projects, where is the line of feeling taken advantage of or feeling you’re not doing enough to...Read more

Phone: 800.356.2726
Fax: 904.737.9178
7800 Bayberry Road
Jacksonville, FL 32256