Beyond Halloween

Beyond Halloween

Can you believe that Halloween is just two weeks away and then the holiday season begins for most of us florists. So, by now all your holiday planning should be complete and you must run through your checklist and make sure all the items on your plan have been taken care of. Staffing Remind the...Read more

Telephone Sales

Telephone Sales

Answering the telephone tells the customer a lot about your shop and you as a florist. Remember that most customers calling your shop are driven by emotion: in love, trouble, sadness for a loved one passing or in the hospital, celebrating an anniversary or birthday, the birth of a child...Read more

Green Plants

Green Plants

Would offering Green Plants in my shop increase sales?   There are many factors to consider:   1) Is there a market for Green Plants? In my market, everyday sales come from sympathy and some get well, which means I sold a lot of Peace Lilies (Spaths) with a price point starting at $50 delivered...Read more

Phone: 800.356.2726
Fax: 904.737.9178
7800 Bayberry Road
Jacksonville, FL 32256