This may be the next big thing in marketing. You’ve already seen those funky, even freaky photos of people with dog or cat noses, switched faces, breathing fire, wearing crazy head gear and more. Or may have heard of last year’s craze called Pokemon Go. All these fun features rely on new tech called augmented reality which allows you to use your smartphone camera and screen to add virtual elements to the display, thus it’s augmented.
Resolution. Even if you’re not in the market to buy furniture, download IKEA or Wayfair’s mobile app which allows customers to virtually place furniture within a room space. Also, dive in the augmented features of Snapchat, Facebook Messenger, Google Hangouts or Instagram (see it’s everywhere!).
Other products using AR: