Committed to You
Through Service, Education & Design

Floriology® Institute is a premier hands-on floral design school located in Jacksonville, FL. Classes are open to all florists and individuals seeking specialized instruction in floral design and best business practices from AIFD-certified instructors.

Upcoming Courses

October 22 – 26, 2017
Celebrating Life Everyday with Jackie Lacey AIFD, PFCI, CFD

November 5-6, 2017
Floral Operations for Profitabilty with Charley Howard, Renato Sogueco and Jackie Lacey AIFD, PFCI, CFD

RESCHEDULED: November 11 – 13, 2017
Reinventing Everyday Design with Donald Yim AIFD

January 22 – 26, 2018
Elements & Principles of Design with Jackie Lacey AIFD, CFD, PFCI

March 18 – 20, 2018
Prom and More with Anthony Swick AIFD, CFD, PFCI

April 8 – 10, 2018
Wedding Bliss with Sandy Schroeck AIFD, CFD, PFCI

April 11 – 12, 2018
Plan, Price, Place: Special Event Challenge with Jackie Lacey AIFD, CFD, PFCI

June 3 – 5, 2018
Certification & Competition with Jackie Lacey AIFD, CFD, PFCI


Sign up NOW!

All classes are held at the Floriology® Institute located at 7800 Bayberry Road in Jacksonville, Florida. For more information or to sign up, please email or call 904.730-9496.

Click here to view the full 2017 schedule.

The Magazine

Floriology Magazine June-July 2017
Click on the issue to begin reading online.


Safety First: Reinventing Everyday Design Rescheduled to Nov. 11-13 Due to Hurricane Irma

As always, safety of our students and staff is our top priority. Due to Hurricane Irma, Reinventing Everyday Design with Donald Yim, AIFD, originally scheduled for September 10-12 is now rescheduled for November 11-13.

We have diligently worked with students previously registered and have finalized their commitment to attend. Therefore, only a FEW select spots are available.

Click here to register.

Knowledge Stream Blog

Enduring Legacy – Since the 1950s, June’s Floral has been a Mainstay in the Local Community

It was more than 60 years ago that June and Lloyd Daniel In 2015, Waneita received a prestigious Claire M. opened June’s Floral Shop in Mt. Morris, Michigan. The business White Athena “Art of Achievement” Award pre- began as a humble fruit and ower stand across the street from a scented by the Flint &

Beyond Halloween

Can you believe that Halloween is just two weeks away and then the holiday season begins for most of us florists. So, by now all your holiday planning should be complete and you must run through your checklist and make sure all the items on your plan have been taken care of. Staffing Remind the staff that the

5 Inspiring Ideas for a Modern Floral Fall: Cornucopias and Thanksgiving Tablescapes

Can you honor fall traditions in your own fresh and personal floral design way? You can—and appeal to conservative and free-spirited customers alike. That’s the lesson from Portland, Oregon, floral designer Meredith Cope. Her modern take on the 1,500-year-old cornucopia inspired four other ideas for contemporary autumn and Thanksgiving floral arrangements. Could these inspire you

Shooting Video for Social Media

Facebook CEO Mark Zuckerberg publicly stated that video will be the most consumed content on Facebook. That being said, video is extremely popular for Facebook. Facebook videos earn 135% more reach than posts with only an image. In 2015, Facebook video posts per person increased 75%, and Facebook video shares grew by 100% in the

Winnipeg Design Show | FLORAL JOURNEY |

I was lucky to have participated at the Winnipeg Design Show earlier this year. Let me share with you this extraordinary journey.

Get to Know Funeral Business Trends

How is your sympathy business? If you are aware of the trends, this segment could be a larger part of your revenue. In this blog post, we’ll share with you select trends in this space that could impact and/or be complemented by the floral business. We’ll then blog about several digital strategies you can use

Just add Water-Flower Food 101

Flowers are just like you, they perform better when they have food!  Flowers stress-out fast. Booms suffer stress when cut from their mother. Vase life is dependent on genetics and the availability of clean water and nutrients.  Chrysal flower foods contain a balanced of nutrients, acidifiers and clarifiers–all you add is water. Details, details. I

DesignTime Live! w/ Jackie Lacey

Jackie Lacey, AIFD shows how creating mix and match bouquets with containers can make each arrangement a little more personal for customers!

Don’t Wilt! How Fresh Flowers Can Survive Hot Wedding Days

When it’s so hot groomsmen chill their jackets in a walk-in cooler, can you keep fresh wedding flowers cool? This was the challenge facing three floral pros at a September wedding south of San Jose in Coyote, California, which normally enjoys a mild Mediterranean climate. How hot was it? “According to our thermometer it was

Tips & Tricks from Doug Bates on Wire Works / FLORIST TALK

As a floral designer, I love using decorative wires in my designs. This week, I have invited my friend, Doug Bates AIFD to join in my Florist Talk, where he is going to share with us some tips and tricks on using wires in our designs. You don’t want to miss it!


Social Media

The Floriology® Institute is the education center for BloomNet, based at their headquarters in Jacksonville, FL. As the leading floral industry service provider, BloomNet, a wholly-owned subsidiary of 1-800-FLOWERS.COM, Inc., is focused on continually exceeding the expectations of its select community of Florists. Retail Florists across the nation and around the globe rely upon BloomNet as their trusted source for unique personalized service, comprehensive florist care, innovative programs, and quality products designed to increase their viability.


Phone: 800.356.2726
Fax: 904.737.9178
7800 Bayberry Road
Jacksonville, FL 32256