Committed to You
Through Service, Education & Design

Floriology® Institute is a premier hands-on floral design school located in Jacksonville, FL. Classes are open to all florists and individuals seeking specialized instruction in floral design and best business practices from AIFD-certified instructors.

Upcoming Courses

October 22 – 26, 2017
Celebrating Life Everyday with Jackie Lacey AIFD, PFCI, CFD

November 5-6, 2017
Floral Operations for Profitabilty with Charley Howard, Renato Sogueco and Jackie Lacey AIFD, PFCI, CFD

RESCHEDULED: November 11 – 13, 2017
Reinventing Everyday Design with Donald Yim AIFD

January 22 – 26, 2018
Elements & Principles of Design with Jackie Lacey AIFD, CFD, PFCI

March 18 – 20, 2018
Prom and More with Anthony Swick AIFD, CFD, PFCI

April 8 – 10, 2018
Wedding Bliss with Sandy Schroeck AIFD, CFD, PFCI

April 11 – 12, 2018
Plan, Price, Place: Special Event Challenge with Jackie Lacey AIFD, CFD, PFCI

June 3 – 5, 2018
Certification & Competition with Jackie Lacey AIFD, CFD, PFCI


Sign up NOW!

All classes are held at the Floriology® Institute located at 7800 Bayberry Road in Jacksonville, Florida. For more information or to sign up, please email or call 904.730-9496.

The Magazine

Floriology Magazine June-July 2017
Click on the issue to begin reading online.


Safety First: Reinventing Everyday Design Rescheduled to Nov. 11-13 Due to Hurricane Irma

As always, safety of our students and staff is our top priority. Due to Hurricane Irma, Reinventing Everyday Design with Donald Yim, AIFD, originally scheduled for September 10-12 is now rescheduled for November 11-13.

We have diligently worked with students previously registered and have finalized their commitment to attend. Therefore, only a FEW select spots are available.

Click here to register.

Knowledge Stream Blog

Consumer Trends Shift: Young Men Buying More Flowers

It’s mostly women who buy flowers right? This may no longer be true as men are trending to be “slightly more likely than women to be floral purchasers,” according the 2016 Floral Purchase Tracking Study conducted by marketing research firm Ipsos, the American Floral Endowment (AFE) and Society of American Florists (SAF) . Young, Wealthy

Want a Holiday boost? Try this 6-step floral Advent Wreath.

What holiday floral design popular in Europe might be underappreciated here—and an opportunity for you? The Advent wreath. You and your customers can enjoy this horizontal wreath with candles as a religious symbol or festive holiday décor at home, the office and events. Floral wreaths have been displayed at least since the Romans and remain

Millennial’s Response to ‘6 Things Millennials Bring Up Most in Therapy’

Times are tough for just about anyone, but there is a lot of pressure put on the younger generation that most people don’t know about. I am 22-years-old which categorizes me as a millennial, and I graduate from college in three weeks, so I am under a lot of stress right now trying to finish

Making Thanksgiving Flyers Work for Your Floral Shop

Many of us are not graphic designers but a great flyer can go a long way in sense of marketing for your floral shop! This week you should deploy, or have already deployed Thanksgiving and holiday flyers for your shop’s marketing. There are a number of great tools to create a nice flyer for your

Tips for Gorgeous and Easy Floral Table Garlands

Orchards and Jute Garland Floral Recipe A quick glance through wedding images on Pinterest confirms that floral table garlands are a hot trend for event décor. Dramatic table garlands There are so many materials that can be used, it can be difficult to decide which to choose. A garland can be made strictly of fresh

BRIGHT & ORGANIC ARRANGEMENT | 1 Minute Miracle | your DIY channel

Let Donald Yim Aifd brighten your day with these colorful arrangements on this episode of 1 Minute Miracle!

Ho Chi Minh City, Vietnam | FLORAL JOURNEY |

Donald Yim AIFD shares with us his trip to Ho Chi Minh City, Vietnam on this week’s Floral Journey!

Holiday Scheduling & Labor Control

My last blog was about Staffing for the Holidays, and now that you have staff in place and trained to be an important member of your shop, we need to work on scheduling and controlling the cost. Scheduling Break up your scheduling in the 3 major groups Sales Design Delivery Sales Schedule at least one

Dominate Searches for Thanksgiving Gifts using Adwords

In a previous blog, we showed you how to install proper SEO on your website to capture more Thanksgiving sales. You now will appear at the top of organic results, but how about the top of the search page? As you know, this space is reserved for ads. We recommend using Google Adwords and advertise

Just the facts, Ma’am

Humans crave familiarity. What else could account for the 100 billion burgers McDonalds has sold worldwide? Tim Huckabee, owner of Floral Strategies and tireless advocate for industry sales training, puts it this way, “Consumers…want to be told what to do, but the floral industry doesn’t realize this. Ironically, the industry bombards customers with a million


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The Floriology® Institute is the education center for BloomNet, based at their headquarters in Jacksonville, FL. As the leading floral industry service provider, BloomNet, a wholly-owned subsidiary of 1-800-FLOWERS.COM, Inc., is focused on continually exceeding the expectations of its select community of Florists. Retail Florists across the nation and around the globe rely upon BloomNet as their trusted source for unique personalized service, comprehensive florist care, innovative programs, and quality products designed to increase their viability.


Phone: 800.356.2726
Fax: 904.737.9178
7800 Bayberry Road
Jacksonville, FL 32256