Committed to You
Through Service, Education & Design

Floriology® Institute is a premier hands-on floral design school located in Jacksonville, FL. Classes are open to all florists and individuals seeking specialized instruction in floral design and best business practices from AIFD-certified instructors.

Upcoming Courses

January 22 – 26, 2018
Elements & Principles of Design with Jackie Lacey AIFD, CFD, PFCI

March 18 – 20, 2018
Prom and More with Anthony Swick AIFD, CFD, PFCI

April 8 – 10, 2018
Wedding Bliss with Sandy Schroeck AIFD, CFD, PFCI

April 11 – 12, 2018
Plan, Price, Place: Special Event Challenge with Jackie Lacey AIFD, CFD, PFCI

June 3 – 5, 2018
Certification & Competition with Jackie Lacey AIFD, CFD, PFCI

October 21 – 25, 2018
Celebrating Life Everyday with Jackie Lacey AIFD, PFCI, CFD

Sign up NOW!

All classes are held at the Floriology® Institute located at 7800 Bayberry Road in Jacksonville, Florida. For more information or to sign up, please email floriology@bloomnet.net or call 904.730-9496.

The Magazine

Floriology Magazine June-July 2017
Click on the issue to begin reading online.

Testimonials

Safety First: Reinventing Everyday Design Rescheduled to Nov. 11-13 Due to Hurricane Irma

As always, safety of our students and staff is our top priority. Due to Hurricane Irma, Reinventing Everyday Design with Donald Yim, AIFD, originally scheduled for September 10-12 is now rescheduled for November 11-13.

We have diligently worked with students previously registered and have finalized their commitment to attend. Therefore, only a FEW select spots are available.

Click here to register.

Knowledge Stream Blog

What’s Floral Hot for 2018?

Nostalgia, restoration, woodland, fall farm and the North Pole. That’s what floral hot for 2018. Yes, we are talking North Pole in January. With the opening yesterday of the January Gift and Home Show at Atlanta’s America’s Mart, we’re looking ahead: Smithers-Oasis is there to debut a new showroom featuring new trends for fall and

READ MORE
Easy way to secure floral foam to containers / Tech Time

Donald Yim AIFD shows some great tips on how to attach floral foam to a customers container. All you need is glue, tape and foam.

READ MORE
Use Facebook Insights to Boost your Social Media Presence

Facebook insights provides large amounts of data that can be used to better understand how the content you are posting is resonating with your audience. By analyzing this data, you will have a vision on how your page is growing, what type of posts are more effective, and how to improve your Facebook marketing strategy.

READ MORE
Know What You Are Selling- Beyond the Beauty of a Flower

Knowing what you are selling is just as important as knowing what you are buying. A flower’s beauty goes beyond its look. If you know the meaning of a flower, you better know your customer. It is easy to assume Valentine’s Day is the day to send flowers… because it is. Valentine’s Day is the busiest day of

READ MORE
Delivering for Valentines

Whether you have your own projections/estimates on what your Valentine’s Day Sales & Deliveries are going to be, or counting on someone else’s projections, you should prepare a schedule for delivery.    This year we have three days for delivery of Valentine’s Day orders, but most customers want delivery on the 14th. In years past, I had offered an incentive to

READ MORE
What’s Floral Hot for 2018?

Nostalgia, restoration, woodland, fall farm and the North Pole. That’s what floral hot for 2018. Yes, we are talking North Pole in January. With the opening yesterday of the January Gift and Home Show at Atlanta’s America’s Mart, we’re looking ahead: Smithers-Oasis is there to debut a new showroom featuring new trends for fall and

READ MORE
COMMON MISTAKES IN DOING WEDDING PROJECTS / FLORIST TALK

In this video Jackie Lacey and Donald Yim discuss the most common mistakes in doing Wedding Projects. From correct pricing to time management, Jackie Lacey gives great insight on how to successfully handle wedding Projects.

READ MORE
2018 Digital Resolutions – Explore Augmented Reality

This may be the next big thing in marketing. You’ve already seen those funky, even freaky photos of people with dog or cat noses, switched faces, breathing fire, wearing crazy head gear and more. Or may have heard of last year’s craze called Pokemon Go. All these fun features rely on new tech called augmented

READ MORE
Petal to the Metal- two owners, and a solid plan, drive rapid growth

Danny Sanchez and Sam Noriega are building a formidable floral presence in South Florida. The two are co owners of a growing business encompassing a wholesale location and several retail shops…with plans to expand even further. “It began for us in 2006 when we purchased a floral distribution center,” says Danny. “We ran that for

READ MORE
Last Minute Thoughts for Valentine’s Day 2018

We are in the magic 30-day window of one of the most important floral holiday! First, let’s put a few prayers out there for clear weather – no snow or artic bomb blasts! By now you should have all your containers (hopefully unpacked, reported any missing or damaged item) and your flowers have been pre-booked

READ MORE

Social Media

The Floriology® Institute is the education center for BloomNet, based at their headquarters in Jacksonville, FL. As the leading floral industry service provider, BloomNet, a wholly-owned subsidiary of 1-800-FLOWERS.COM, Inc., is focused on continually exceeding the expectations of its select community of Florists. Retail Florists across the nation and around the globe rely upon BloomNet as their trusted source for unique personalized service, comprehensive florist care, innovative programs, and quality products designed to increase their viability.

Partners

Phone: 800.356.2726
Fax: 904.737.9178
7800 Bayberry Road
Jacksonville, FL 32256