Upcoming Hands-on Design Courses
We all learned to spell and build with our building blocks when were children. Principles and Elements of Floral Design are the building blocks for all creative design – sculpture, art, architecture and flowers. You probably know some of them already, but have no idea how or why they work. With this major part of design, you will also look at all aspects of operating a successful retail floral shop or design studio in today’s market. We look at the basics of everything to do with a retail shop or studio
Today’s wedding market is exploding and everyone wants a piece of the pie… well, more like the wedding cake. We see the wedding and event markets growing larger and more competitive every day. This hands-on course focuses on design, style, and trends — where to get it and how to sell it. We study the market and help students build a new understanding and confidence both in front of the client and behind-the-scenes. The course then shifts gears to focus on events by assigning a group project. The instructor will take the class step-by-step through conception, planning, executing, and presenting a theme.
Meet Your Floriology Instructors
All Floriology hands-on design instructors are members of the American Institute of Floral Designers (AIFD).
Floriology is an official AIFD Education Partner. We look forward to seeing you in class in Jacksonville, FL or at a Floriology On-the-Road soon!
AAF, AIFD, CFD, PFCI
Renato Cruz Sogueco
AIFD, CFD, EMC
AIFD, AAF, PFCI
AIFD, CFD, PFCI
AIFD, CFD, GMF
AIFD, CFD, CPFD, PFCI
Read Our Blogs
'Tis the season to celebrate, and a large part of the beauty of these celebrations? The stunning decorations of course! From rich reds, crisp whites, and fresh greens...
On this week’s #DesignTime, Jackie Lacey AAF, AIFD®, CFD®, PFCI, talks about creative ways to use cushions, daisies and mums in everyday design.
Families often gather in the holiday season to celebrate religious or cultural beliefs. In many areas, Advent wreaths are a highlight of this celebratory season. Are...
With social platforms increasing in popularity, many businesses have started to capitalize on this new form of marketing. Video marketing allows you to...
On this week's INDUSTRY INSIGHTS, Andie Muller AIFD, CFD, FSMD, talks about flower shop storage and store flow.
On this week’s #DesignTime, join Jackie Lacey AAF, AIFD®, CFD®, PFCI, as he shares how to utilize and insert succulents into your wedding and event designs.