Committed to You
Through Service, Education & Design

Floriology® Institute is a premier hands-on floral design school located in Jacksonville, FL. Classes are open to all florists and individuals seeking specialized instruction in floral design and best business practices from AIFD-certified instructors.

Upcoming Courses

January 22 – 26, 2018
Elements & Principles of Design with Jackie Lacey AIFD, CFD, PFCI

March 18 – 20, 2018
Prom and More with Anthony Swick AIFD, CFD, PFCI

April 8 – 10, 2018
Wedding Bliss with Sandy Schroeck AIFD, CFD, PFCI

April 11 – 12, 2018
Plan, Price, Place: Special Event Challenge with Jackie Lacey AIFD, CFD, PFCI

June 3 – 5, 2018
Certification & Competition with Jackie Lacey AIFD, CFD, PFCI

October 21 – 25, 2018
Celebrating Life Everyday with Jackie Lacey AIFD, PFCI, CFD

Sign up NOW!

All classes are held at the Floriology® Institute located at 7800 Bayberry Road in Jacksonville, Florida. For more information or to sign up, please email or call 904.730-9496.

The Magazine

Floriology Magazine June-July 2017
Click on the issue to begin reading online.


Safety First: Reinventing Everyday Design Rescheduled to Nov. 11-13 Due to Hurricane Irma

As always, safety of our students and staff is our top priority. Due to Hurricane Irma, Reinventing Everyday Design with Donald Yim, AIFD, originally scheduled for September 10-12 is now rescheduled for November 11-13.

We have diligently worked with students previously registered and have finalized their commitment to attend. Therefore, only a FEW select spots are available.

Click here to register.

Knowledge Stream Blog

Pottery / Florist Talk

In this Florist Talk with Donald Yim, it’s all about Pottery! Guest speaker Stacy Reynaud from Bijou Living joins to provide insight and showcase some of her beautiful pottery line.

Webinar Replay – Creating Dynamic Video and Photos

Presented by Renato Cruz Sogueco and Morgan Yonge, Bloomnet marketing and moderated by Jackie Lacey, AIFD, CFD, PFCI. In the next free webinar, we will discuss the best practices for photography and videography for florists. We’ll teach how to hold a photo shoot with your smart phone or digital camera, covering the whole process from

2018 Florist Growth Focus: Convey Value of Flowers Beyond Price

In our last blog Macro Drivers of Industry Growth, we share several positive factors contributing to continued growth in the floral industry including generational shifts and changing consumer preferences. This week, we dive deeper into the growing consumer demand for socially-conscious, sustainable and life-enhancing products and services. Millennials Drive Demand Leading the charge in rewarding

End of The Year Preparation for Your Shop

As we are in the last month of the year, finishing up the last of the holiday shoppers and orders, the last week of the December is usually very slow. In years past, that week is good to review your year-End Checklist. 1. Conduct the After-Christmas Sale, offering a 50% / half off price will help

Can a British Wreath Design Inspire Holiday Sales?

Why recreate a British designer’s holiday wreath design in your floral business? Because it sells, it’s versatile and can trigger add-on sales. Not only has this idea successfully crossed the ocean, wreaths are also a good place to make use of leftover flowers. “This design sells very well for us at Christmas fairs,” says Keira

Pre-Webinar Questionnaire


The State of Our Industry

Sundale Research released its most recent “State of the Industry: Florists in the U.S.” independent study containing key statistics and information about the U.S. floral marketplace. The report states that in 2016, retail florists’ sales industry-wide increased 1.3% to a total of $7.44 billion. The report adds: “After an estimated 1.8% increase in 2017, slower but


Donald Yim works with Cymbidium and Star of Bethlehem -Ornithogalum- to create a beautiful Christmas arrangement in his new series Miracle Design Time!

New Delhi, India | FLORAL JOURNEY |

Donald Yim AIFD visited New Delhi, India early October. Follow his journey for buying inspiration!  

Macro Drivers of Floral Industry Growth

As we close out 2017 and look forward to the new year, we examine growth trends that are expected to impact the floral industry. The industry grew at a modest pace in 2016, with a stronger increase in sales estimated for this year — despite a declining number of retail florists in the U.S. Retail


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The Floriology® Institute is the education center for BloomNet, based at their headquarters in Jacksonville, FL. As the leading floral industry service provider, BloomNet, a wholly-owned subsidiary of 1-800-FLOWERS.COM, Inc., is focused on continually exceeding the expectations of its select community of Florists. Retail Florists across the nation and around the globe rely upon BloomNet as their trusted source for unique personalized service, comprehensive florist care, innovative programs, and quality products designed to increase their viability.


Phone: 800.356.2726
Fax: 904.737.9178
7800 Bayberry Road
Jacksonville, FL 32256