More than 20 years ago, Peter Steiner published his now-famous cartoon in The New Yorker of two dogs in front of a computer with the caption, “On the Internet, nobody knows you’re a dog.”
This was back in 1993 when the Internet was first available and truly an information-less void — people or businesses had no identity or brand. Fast forward to today and it’s safe to say you can find any information you want on the Internet about anything or anyone, whether if it’s true or not. Regrettably, information on the Internet is usually taken as fact. “If it’s on the Internet, it must be true!”
This is why digital marketing is so critical to flower businesses. It’s up to you to build, promote and curate your brand — if not, someone else, usually a competitor or an irate customer just may do it for you. Nobody knows you’re a great florist on the Internet until they do a search. Digital marketing allows you to control what will they will find.
Will they discover a mobile-responsive, easy-t0-use website to quickly place an order? Browse up-to-date social media presences showcasing your brand and building strong customer engagement? Online ads showcasing products and services? Confirm you’re a real local florist through an accurate business listing on Google, Yelp, Bing and other reference? Or read positive ratings and reviews from customers who’ve shopped your store?
These are all practices of effective digital marketing which contribute towards the goal of building customer trust so they will buy from you.
So through this blog, on our social media and through Floriology magazine, Floriology will link or provide useful information of facts and trends, share case studies and relay best practices relating to effective digital marketing practices. You’ll not only hear from me but from real florists finding success by leveraging this information. Thank you for the read and if you have any questions or topics you’d like for us to explore, email me at firstname.lastname@example.org.