Presented By – Renato Cruz Sogueco, with guests Jackie Lacey, AIFD, CFD, PFCI and Morgan Yonge, Bloomnet marketing.
If you have a Facebook Page for you business, posting to it should be a regular habit. In this interactive session, Renato and crew will show you how to maximize posts using hashtags and Facebook tags, suggested content, ideal length and times to post and how-tos on publish different types of posts including links to your blog, photos and videos.
Presented By – Charley Howard, Director of Products and Services
Charley and guests will cover the basics of buying flowers, starting with your local wholesaler / bucket truck, then buying online and farm / grower direct. they will also cover the benefits of Standing Orders.
Charley will also map out the trip flowers take from the farm to your shop, outlining all the stops and steps along the way, and how the “Cold Chain” affects flower quality.
Registration and attendance at, or participation in Floriology Institute courses and other related activities constitutes an agreement by the student/attendee to the use and distribution (both now and in the future) of the student or attendee’s image or voice in photographs, videos, electronic reproduction, social media, company websites and print media such as Floriology magazine of such events and activities of Floriology Institute and other third parties, including but not limited to BloomNet, Napco and other partner companies.