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Maximize Millennial Floral Purchasing – REPEAT, Tuesday, July 11 at 2pm

Floral marketing is no longer one strategy fits all. Millennials are an enigmatic breed of shopper with different perceptions about floral products, motivations for purchase and a habit of using non-traditional shopping methods – think mobile and social!

Renato Sogueco, Vice President of Digital Strategy at BloomNet, will present results from the 2016 Marketing Tactics to Increase Millennials’ Floral Purchases Study, and will share revitalized marketing tactics customized to reach Gen Y.

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