March 2018

Southern California

Elements and Principles- 3 Day Course

We all learned to spell and build with our building blocks when we are children. Principles and Elements of Floral Designare the building blocks for all creative design. You probably know some of them already, but have no idea how or why they work. With this major part of design, you will also look at all aspects of operating a successful retail floral shop or design studio in today’s market. We look at the basics of everything to do with a retail shop or studio:

  • Everyday arrangements
  • Sympathy
  • Wedding design
  • Backroom
  • Display and retail operations
  • Consultations
  • Building vendor relationships

This three-day course is also a networking event to build your contacts while building your confidence in today’s designs.

Renato Cruz Sogueco, our VP of Digital Strategy, will also instruct on business and digital strategy topics that will build your shop’s success, including:

  • building website relevance through search engine optimization (SEO) and search engine marketing (SMO)
  • content creation and management
  • website content
  • social media posts
  • directory references
  • online reviews

Check Back for Updated Details

 

Alsip, Illinois

Wedding Bliss – 3 Day Course

Today’s wedding market is exploding and everyone wants a piece of the pie… well, more like the wedding cake. We see the wedding and event markets growing larger and more competitive every day, which is why it’s essential to get more comfortable with today’s wedding designs and the business of doing business in the ever-changing market. Much of what retail flower shops used to do is decreasing, but this part of the floral industry continues to thrive. This hands-on course focuses on design, style, and trends — where to get it and how to sell it. We study the market and help students build a new understanding and confidence both in front of the client and behind-the-scenes. Then the course instructor shifts gears to focus on events by assigning a group project. The instructor will take the class step-by-step through conception, planning, executing, and presenting a theme.

Renato Cruz Sogueco, our VP of Digital Strategy, will also instruct on business and digital strategy topics that will build your shop’s success, including:

  • building website relevance through search engine optimization (SEO) and search engine marketing (SMO)
  • content creation and management
  • website content
  • social media posts
  • directory references
  • online reviews

Check Back for Updated Details

 

Upcoming “On The Road”

March 2018 – Southern California

Elements and Principles of Design – 3 Day Course

March 2018 – Alsip, Illinois

Wedding Bliss – 3 Day Course

 

Phone: 800.356.2726
Fax: 904.737.9178
7800 Bayberry Road
Jacksonville, FL 32256