Wedding Bliss & Plan, Price, Place: Special Events

April 8 – 10, 2018 Wedding Bliss      April 11 – 12, 2018 Plan, Price, Place: Special Events

5-Day Course: Wedding Bliss & Plan, Price, Place: Special Events
BloomNet Florists: $799.99 payable in six monthly installments of $135.00.
Non-BloomNet Florists: $899.99

3-Day Course: Wedding Bliss
BloomNet Florists: $499.99 payable in six monthly installments of $85.00.
Non-BloomNet Florists: $599.99

2-Day Course: Plan, Price, Place: Special Events
BloomNet Florists: $499.99 payable in six monthly installments of $85.00.
Non-BloomNet Florists: $599.99

  • Tuition includes all of the following: flowers, supplies, presentation materials, transportation to and from the airport, lunches, group dinners, refreshments, and breakfast provided by the hotel.
  • Friends, Food, and Facts dinner with Jackie Lacey, AIFD, PFCI, CFD

Today’s wedding market is exploding and everyone wants a piece of the pie… well, more like the wedding cake. We see the wedding and event markets growing larger and more competitive every day, which is why it’s essential to get more comfortable with today’s wedding designs and the business of doing business in the ever-changing market. Much of what retail flower shops used to do is decreasing, but this part of the floral industry continues to thrive. This hands-on course focuses on design, style, and trends — where to get it and how to sell it. We study the market and help students build a new understanding and confidence both in front of the client and behind-the-scenes. Then the course instructor shifts gears to focus on events by assigning a group project. The instructor will take the class step-by-step through conception, planning, executing, and presenting a theme.

Renato Cruz Sogueco, our VP of Digital Strategy, will also instruct on business and digital strategy topics that will build your shop’s success, including:

  • building website relevance through search engine optimization (SEO) and search engine marketing (SMO)
  • content creation and management
  • website content
  • social media posts
  • directory references
  • online reviews

Click here to register!

Phone: 800.356.2726
Fax: 904.737.9178
7800 Bayberry Road
Jacksonville, FL 32256