March 12 – 16, 2017
BloomNet Florists: $749.99 payable in six monthly installments of $124.99.
Non-BloomNet Florists: $849.99
* Tuition includes all of the following: flowers, supplies, presentation materials, lunches, group dinners, refreshments, cocktail reception, and airport/hotel transportation.
* Friends, Food, and Facts dinner with Jackie Lacey, AIFD, PFCI, CFD
Today’s wedding market is exploding and everyone wants a piece of the pie… well, more like the wedding cake. We see the wedding and event markets growing larger and more competitive everyday, which is why it’s essential to get more comfortable with today’s wedding designs and the business of doing business in the ever-changing market. Much of what a retail flower shops used to do is decreasing, but this part of the floral industry continues to thrive. This hands-on course focuses on design, style and trends — where to get it and how to sell it. We study the market and help students build a new understanding and confidence both in front of the client and behind-the-scenes. Then the course instructor shifts gears to focus on events by assigning a group project going step-by-step from conception and planning, to presenting and executing a theme. After all, the best way to learn is to DO!