Principles & Elements of Floral Design

January 22 – 26, 2017

5-day course

BloomNet Florists: $749.99 payable in six monthly installments of $124.99
Non-BloomNet Florists: $849.99

  • Tuition includes all of the following: flowers, supplies, presentation materials, transportation to and from the airport, lunches, group dinners, refreshments, and breakfast provided by the hotel.
  • Friends, Food, and Facts dinner with Jackie Lacey, AIFD, PFCI, CFD

We all learned to spell and build with our building blocks when we are children. Principles and Elements of Floral Design are the building blocks for all creative design. You probably know some of them already, but have no idea how or why they work. With this major part of design, you will also look at all aspects of operating a successful retail floral shop or design studio in today’s market. We look at the basics of everything to do with a retail shop or studio: everyday arrangements, sympathy, wedding design, backroom, display and retail operations, consultations and building vendor relationships. This five-day course is also a networking event to build your contacts while building your confidence in today’s designs.

Click here to register!

Phone: 800.356.2726
Fax: 904.737.9178
7800 Bayberry Road
Jacksonville, FL 32256