If you’ve been following the news lately you know that this year has been one of the most active hurricane seasons North America has ever had. This year we have seen more hurricanes than usual make landfall including the most recent hurricane to hit Florida, Hurricane Irma. This very powerful...Read more
There are several occasions we can use to promote sales! Not only can you promote sales for Birthday Anniversary Get Well Soon New Baby You can also promote sales for Job Promotion Retirement New Home New Job An Engagement Divorce Just about anything you can think of to celebrate! Here are some...Read more
Why should you think outside the Halloween pumpkin? As well as the Easter Lillies and Valentine roses? Because while major floral event sales may keep your doors open, profits are made by increasing everyday sales. One approach? Promote transitional trends between seasons. Read on for this and...Read more
Gorgeous, colorful, intriguing, brimming with sentiment and yes, dirty! Why do flowers wilt? There are several reasons, but the most common is a plugged plumbing system. Stems bleed enzymes, carbohydrates, and organic juices when cut. Dead cells, juices, and germs initiate bacterial feeding frenzies in bucket solutions. Plumbing systems become clogged and stop the flow. Flowers start dying from the moment they are cut; therefore, working clean is pivotal in flower quality, reducing shrink, and maximizing vase performance.
Mistakes cost time and money. Clear communication keeps everyone informed. Post a cleaning chart. It may sound elementary, but it eliminates discussions about “whose job is it.” A solution chart is a good idea too. Include specifics about using the right solution for the right flower type and the correct dosage. Under-dosing and overdosing both waste money, but under-dosing is worse by far. Guess-ti-mating generally results in under-dosed solutions. Follow manufacturers’ instructions. The Ingredients are formulated to work in sync, but when mixed haphazardly, there is no “in sync”. The inconvenient truth is that under-dosed solutions give crummy results. Anyone who has ordered a Marguerita only to find it heavy on limeade, light on Tequila, appreciates the importance of correct dosing.
Start clean and reduce waste – clean buckets, tools, tables, even rinsing out dusty vases before adding flowers, makes a positive difference in bloom performance. No chef would ever use the same knife to filet a steak and then trim salmon without sanitizing between! Sanitize tools, tables and choppers at least several times a day—it’s impossible to over-clean. Keep a spray bottle of ready-to-use cleaner at each work station. Liberally spray surfaces—no need to dry. Unlike bleach, Chrysal Cleaner provides a residual effect. Chrysal Cleaner is easy on the skin, will not corrode the blades of knives or cutters nor discolor clothing, is biodegradable and spent solutions can be disposed of down the drain.
Another easy-to-implement tactic is the use of paper towels instead of rags to prevent cross-contamination. Empty and cover trash cans throughout the day to prevent germs from floating around the design room. Before tossing used bucket cleaning solutions, pour the cleaner into trash cans and let soak for 10-15 minutes. Dip brooms in the same solution to clean bristles and prevent sweeping germs around the room. Record cooler temperatures by sticking a thermometer in the condenser overflow bucket prior to emptying it every morning. Sweep out back stock and display coolers daily. Clean green bits off cooler shelves, design tables, and delivery vans because rotting green bits off-gas ethylene as part of breaking down. Ethylene kills flowers fast! Sanitize floor mats and floors weekly. Don’t forget to launder aprons regularly, and always check window displays for unwanted dead flies (buzzkill).
How can you serve customers with a strong cultural heritage? Ask. Listen. Respect. That’s the recommendation from Shayai Lucero, shop owner and member of the Acoma and Laguna Pueblo people of New Mexico. Shayai’s bouquet design for a Native American bride was selected as the Most Inspirational...Read more
Barry Cowart, AIFD, CFD is always pushing himself to learn the most he can in his floral design. Read more about his journey and how he continues to strive to be the best floral designer he can be.Read more
Answering the telephone tells the customer a lot about your shop and you as a florist. Remember that most customers calling your shop are driven by emotion: in love, trouble, sadness for a loved one passing or in the hospital, celebrating an anniversary or birthday, the birth of a child...Read more
In love, opposites attract. In floral design, opposites create attraction. Smooth against rough. Colors across from each other on the color wheel. Glitter with matte. Traditional with trendy. Fresh instead of faux. Old next to new. You can use the tension created by contrasting colors, textures...Read more
Building an Instagram feed is a lot like building a bouquet. Here are some tips to make your Instagram as visually attractive as the floral arrangements it displays.Read more
Here’s how fruit baskets and gourmet snack baskets can make excellent add-on products to floral orders to boost your revenue.Read more
So you’ve got a fairly sizable business going, but you’re getting tired of paying monthly fees for your credit card transactions. Should you consider creating a house charge account so your customers can pay with a credit card you control?Read more
July is a great time to start planning for busier seasons. We’re here to help you do it with our free template!Read more