2017 Great Lakes Expo: Securing, Protecting and Promoting the Shop Online Brand

Attended the 2017 Great Lakes Expo? Or missed it? It doesn’t matter as you’ve come to the right spot to grab slides and access resources mentioned during the session.

First, here’s the session description:

No doubt, a majority of consumers, 81 percent, start their research online prior to making a purchase, according to RetailingToday. The questions for florists are: If consumers searched for flowers or a florist in your area, would they find your business? And if they did, would your online presence represent well enough so they feel comfortable to make a purchase? This session shows you how to optimize your website for search to achieve page one ranking, how to develop content for both your website and social media to build relevance, using search marketing such as Adwords to protect your brand and drive clicks to the website. Renato will share mobile strategies to ensure you are found by customers on the go.

Next download the slides. Here’s the link: Slides-OnlineBrandSession-GLFE17

Here are links to resources referenced:

If you attended the session and have any questions, please don’t hesitate to reach out to me at renato@floriologyinstitute.com.

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