Committed to You
Through Service, Education & Design

Floriology® Institute is a premier hands-on floral design school located in Jacksonville, FL. Classes are open to all florists and individuals seeking specialized instruction in floral design and best business practices from AIFD-certified instructors.

Upcoming Courses

September 10 – 12th
Reinventing Everyday Design with Donald Yim AIFD

October 22 – 26th
Celebrating Life Everyday with Jackie Lacey AIFD, PFCI, CFD

Sign up NOW!

All classes are held at the Floriology® Institute located at 7800 Bayberry Road in Jacksonville, Florida. For more information or to sign up, please email or call 904.730-9496.

Click here to view the full 2017 schedule.

The Magazine

Floriology Magazine June-July 2017
Click on the issue to begin reading online.


Jackie Lacey AIFD, CFD, PFCI Expands Role with Floriology

Floriology is excited to announce BloomNet’s appointment of Jackie Lacey, AIFD, CFD, PFCI to the position of Director of Education and Industry Relations. In his new role, Mr. Lacey will initiate and implement strategies to strengthen and expand the extensive educational opportunities. He will also assume full responsibility for Floriology Institute as lead instructor, hands-on classes and in-depth courses. Furthermore, Mr. Lacey will assume management of BloomNet’s floriology magazine and he will engage with floral professionals throughout the industry at state and regional trade shows, company sponsored events, and Floriology’s “On-the-Road” educational events.

Click here to see full Press Release.

Knowledge Stream Blog

Showcase 2017 Wedding Trends with these 3 Bouquet Styles

This year’s wedding flower trends vary from extravagant themes using opulent accessories to simple options featuring natural materials—with popular romantic themes falling between the two. How can florists use these trends to showcase their flowers?

How a Local Florist Built a Reputation of Excellence in the Community

Ever wondered how to build your flower shop’s reputation in the community? Hoelck’s Florist and Bouquets of Fruit in Waterford, CT did just that.

Controlling your Floral Delivery Costs

If your shop is large enough to employ a dedicated delivery driver on the payroll, contract drivers, or a delivery service, how do you control your cost of the delivery labor?

Four Designers Share Floral Wedding Arbor Decorating Tips

Floral wedding arbors are a popular and on-trend solution for providing a focal point and background for vows and photos. They also present challenges for designers.
With arbors, the mechanics make a difference. We asked four accomplished designers: Which floral mechanics can best be used for decorating wedding arbors?

3 Tips for Maximizing Phone Sales Success

Orders taken over the telephone supply more than 50% of a florist’s daily order volume. Proper training will take care of customers and maximize sales.

1 Minute Miracle: DIY Succulent Planters

Check out Donald Yim AIFD, CFD, CPFD’s use of a few succulents and a hanging planter to create a beautiful, modern decoration for the home. Floral Product Used: Hiaworthia Succulent Container: Napco Rose Gold Geo Rectangle Hanging Planter Metal, Product# 65109 Decorative Elements: Green crushed glass (4-10mm), Midollino Sticks in Apple Green


Social Media

The Floriology® Institute is the education center for BloomNet, based at their headquarters in Jacksonville, FL. As the leading floral industry service provider, BloomNet, a wholly-owned subsidiary of 1-800-FLOWERS.COM, Inc., is focused on continually exceeding the expectations of its select community of Florists. Retail Florists across the nation and around the globe rely upon BloomNet as their trusted source for unique personalized service, comprehensive florist care, innovative programs, and quality products designed to increase their viability.


Phone: 800.356.2726
Fax: 904.737.9178
7800 Bayberry Road
Jacksonville, FL 32256