Committed to You
Through Service, Education & Design

Floriology® Institute is a premier hands-on floral design school located in Jacksonville, FL. Classes are open to all florists and individuals seeking specialized instruction in floral design and best business practices from AIFD-certified instructors.

Upcoming Courses

January 22 – 26, 2018
Elements & Principles of Design with Jackie Lacey AIFD, CFD, PFCI

March 18 – 20, 2018
Prom and More with Anthony Swick AIFD, CFD, PFCI

April 8 – 10, 2018
Wedding Bliss with Sandy Schroeck AIFD, CFD, PFCI

April 11 – 12, 2018
Plan, Price, Place: Special Event Challenge with Jackie Lacey AIFD, CFD, PFCI

June 3 – 5, 2018
Certification & Competition with Jackie Lacey AIFD, CFD, PFCI

September 10 – 12th
Reinventing Everyday Design with Donald Yim AIFD

October 22 – 26th
Celebrating Life Everyday with Jackie Lacey AIFD, PFCI, CFD

Sign up NOW!

All classes are held at the Floriology® Institute located at 7800 Bayberry Road in Jacksonville, Florida. For more information or to sign up, please email or call 904.730-9496.

Click here to view the full 2017 schedule.

The Magazine

Floriology Magazine June-July 2017
Click on the issue to begin reading online.


Jackie Lacey AIFD, CFD, PFCI Expands Role with Floriology

Floriology is excited to announce BloomNet’s appointment of Jackie Lacey, AIFD, CFD, PFCI to the position of Director of Education and Industry Relations. In his new role, Mr. Lacey will initiate and implement strategies to strengthen and expand the extensive educational opportunities. He will also assume full responsibility for Floriology Institute as lead instructor, hands-on classes and in-depth courses. Furthermore, Mr. Lacey will assume management of BloomNet’s floriology magazine and he will engage with floral professionals throughout the industry at state and regional trade shows, company sponsored events, and Floriology’s “On-the-Road” educational events.

Click here to see full Press Release.

Knowledge Stream Blog

Fulfilling a Dream – Growing a Business and Pursuing a Passion

Enrika Karalius would help in her aunt’s flower shop as a girl in Lithuania. Read how she achieved her dream of opening her own shop when she moved to the US!

3 Tips for Supporting your Sympathy Sales

How do you reach grieving family members in the age without obituary sections? Here are three creative places to make sure your sympathy business is known.

Use of Texture at AIFD Symposium | DesignTime!

AIFD National Symposium is one of the best places to be if you’re a floral designer. The entire venue is filled with incredible floral arrangements from the best designers in the country. In this week’s DesignTime! Jackie Lacey AIFD, PFCI, CFD discusses texture as an element of floral design using arrangements that were presented at

Add Floral Design Drama Without Masses of Flowers

What can you add to floral arrangements with decorative accents? Space. Color. Texture. Form. A visual connection between arrangements. Size without adding more flowers. Distinction. A sparkle. Perceived value. Drama.

The AIFD designer’s solution? Decorative floral accents: specifically, swirling circles of Midollino stick bundles wrapped in gold bullion wire set prominently in each arrangement.

Meet the Interflora World Cup Champion | Florist Talk

This week, Donald Yim AIFD, CFD, CPFD is in South Korea with his friend Alex Choi, who gives some advice about competition and talks about his experience competing in the Interflora World Cup.

Tagging and Hashtagging in Facebook Posts

Posting to Facebook is as easy as jotting down a few sentences, uploading a photo (or video) and hitting Publish…right? In fact, it is this easy. However, many users don’t realize they can enhance their post and extend reach by using Facebook tagging and hashtags. Let’s show you how.


Social Media

The Floriology® Institute is the education center for BloomNet, based at their headquarters in Jacksonville, FL. As the leading floral industry service provider, BloomNet, a wholly-owned subsidiary of 1-800-FLOWERS.COM, Inc., is focused on continually exceeding the expectations of its select community of Florists. Retail Florists across the nation and around the globe rely upon BloomNet as their trusted source for unique personalized service, comprehensive florist care, innovative programs, and quality products designed to increase their viability.


Phone: 800.356.2726
Fax: 904.737.9178
7800 Bayberry Road
Jacksonville, FL 32256