Committed to Education

Floriology® Institute is the education center for BloomNet, an international wire-service provider, located in Jacksonville, FL. Classes are open to all students seeking hands-on instruction in floral design and best business practices from certified instructors.

Upcoming Courses

May 22-24, 2017

On the Road – Chicago: Certification and Competition with Jackie Lacey, AIFD, CFD, PFCI

June 4-6, 2017
Certification & Competition with Jackie Lacey, AIFD, CFD, PFCI

September 10 – 12th
Modern Twist on Everyday Design with Donald Yim AIFD

October 22 – 26th
Celebrating Life Everyday with Jackie Lacey AIFD, PFCI, CFD

Sign up NOW!

All classes are held at the Floriology® Institute located at 7800 Bayberry Road in Jacksonville, Florida. For more information or to sign up, please email or call 904.730-9496.

Click here to view the full 2017 schedule.


Floriology Goes On the Road!

Floriology Institute, Kennicott Brothers and the Illinois State Florists Association (ISFA) join forces to offer an incredible education opportunity at the Kennicott Brothers Alsip, IL location near Chicago. From May 22-24, 2017, Floriology Instructor Jackie Lacey, AIFD, CFD, PFCI, will lead a hands-on floral design course called Certification & Competition which prepares students to test for AIFD’s PFDE held annually at the AIFD Symposium.

On May 25, Jackie will present a floral symposium presentation on design trends. He will be joined by Floriology business instructor Renato Sogueco, who’ll share the latest strategies in digital marketing such as search engine optimization (SEO), search marketing (SEM), social media and boosting ratings and reviews.

Renato Cruz Sogueco Joins Floriology Institute

Renato Cruz Sogueco, former CIO of the Society of American Florists, joined the Floriology Institute team and will contribute to the curriculum his insight on digital strategies such as search engine marketing (SEM), social media best practices and advertising, mobile strategies, search engine optimization, consumer technology trends and more.

Knowledge Stream Blog

By The Numbers: Testing Your Mother’s Day Plan

As we fast approach the Mother’s Day holiday, all of your advance planning will be put to the test, including your containers and supplies purchases, fresh flowers ordering, getting extra help in design and delivery, making sure the van(s) are running, and your marketing plan up to date. So while you are going through the

Design Time! Singing the Blues

Trending Blues – #Blue is one of the strongest #colors now trending but is changing its base. We are moving from blue #greens and blue #purples to more blue #grays. Using blues containers will let you stay strong in forward trends with lots of color options and uses increase sells. Check out the video! Watch

Why You Need Digital Marketing

More than 20 years ago, Peter Steiner published his now-famous cartoon in The New Yorker of two dogs in front of a computer with the caption, “On the Internet, nobody knows you’re a dog.” This was back in 1993 when the Internet was first available and truly an information-less void — people or businesses had no identity

A Simple Hand-Tied Bouquet

Floriology instructor Donald Yim, AIFD, requests just another minute of your time to show you how to construct a quick hand-tied bouquet in his latest installment of his YouTube series, 1-Minute Miracle.

By The Numbers: Know thy Sales

Sales are the lifeblood of this business. It’s critical that you know where they come from! I’m Charley and welcome to my first blog, my intention is to provide fellow florists understanding of the numbers that drive the florist business. In 2012, the average Florist Sales were $322,000 per year, if the average order was

Meet Charley Howard, New Floriology Institute Business Instructor

  Managing floral finances and operations is not easy. So it’s always nice to get advice from a peer who’s been doing it — and well, for more than 25 years. Please get to know Charley Howard, Director of World Flowers and new business instructor at the Floriology Institute. In his new blog, “By the


Social Media

The Floriology® Institute is the education center for BloomNet, based at their headquarters in Jacksonville, FL. As the leading floral industry service provider, BloomNet, a wholly-owned subsidiary of 1-800-FLOWERS.COM, Inc., is focused on continually exceeding the expectations of its select community of Florists. Retail Florists across the nation and around the globe rely upon BloomNet as their trusted source for unique personalized service, comprehensive florist care, innovative programs, and quality products designed to increase their viability.


Phone: 800.356.2726
Fax: 904.737.9178
7800 Bayberry Road
Jacksonville, FL 32256