Committed to You
Through Service, Education & Design

Floriology® Institute is a premier hands-on floral design school located in Jacksonville, FL. Classes are open to all florists and individuals seeking specialized instruction in floral design and best business practices from AIFD-certified instructors.

Upcoming Courses

May 22-24, 2017

On the Road – Chicago: Certification and Competition with Jackie Lacey, AIFD, CFD, PFCI

June 4-6, 2017
Certification & Competition with Jackie Lacey, AIFD, CFD, PFCI

September 10 – 12th
Modern Twist on Everyday Design with Donald Yim AIFD

October 22 – 26th
Celebrating Life Everyday with Jackie Lacey AIFD, PFCI, CFD

Sign up NOW!

All classes are held at the Floriology® Institute located at 7800 Bayberry Road in Jacksonville, Florida. For more information or to sign up, please email or call 904.730-9496.

Click here to view the full 2017 schedule.

The Magazine

Floriology Magazine June-July 2017
Click on the issue to begin reading online.


Jackie Lacey AIFD, CFD, PFCI Expands Role with Floriology

Floriology is excited to announce BloomNet’s appointment of Jackie Lacey, AIFD, CFD, PFCI to the position of Director of Education and Industry Relations. In his new role , Mr. Lacey will initiate and implement strategies to strengthen and expand the extensive educational opportunities. He will also assume full responsibility for Floriology Institute as lead instructor, hands-on classes and in-depth courses. Furthermore, Mr. Lacey will assume management of BloomNet’s floriology magazine and he will engage with floral professionals throughout the industry at state and regional trade shows, company sponsored events, and Floriology’s “On-the-Road” educational events.

Click here to see full Press Release.

Knowledge Stream Blog

Floriology Presents at Kennicott’s Summer Design Event
Kennicott Brothers in Alsip Chicago hosted more than 130 florists, Thursday, May 25, 2017, for their Summer Design Event presented by Floriology Institute instructors Jackie Lacey and Renato Cruz Sogueco at the Kennicott Brother's in Alsip, IL. Jackie shared several hot floral consumer trends from the 2017 Floral Trends Forecast: French Connection. The romance collection for
How to Boost Your Floral Arrangement’s Perceived Value – Design Time!

There’s more to creating an attractive arrangements than what meets the eye. Keep perceived value in mind when arranging your flowers to increase their perceived value to the customer. What is perceived value? According to Investopedia, perceived value is the worth the product has in the customer’s mind. This doesn’t necessarily refer to the actual cost of

How To Improve Your Online Ratings and Reviews

When customers search for products and services online, search engines present them with hundreds of shops to choose from. Faced with an overwhelming array of options, customers tend to gravitate toward vendors with strong online ratings and reviews. How do you make sure your shop stands apart from the crowd? By managing your online reputation.  If that sounds a little intimidating, Floriology Institute is

How We Became Floral Designers, Part 2

Earlier in April, Susanne Law AIFD and I talked about how we started our floral journeys and became floral designers. In this Part 2, we share some of our tips on how to get into the floral industry. Part one can be found here. To hear more of Donald’s tips and tricks for beautiful floral arrangements,

How to Keep Field Flowers Healthy Without Drooping or Wilting

Summertime is flower time, but summer blooms can be tricky. Unlike prissy greenhouse blooms that follow the rules of hydration, field flowers tend to be incorrigible ruffians that misbehave in the vase. Summer blooms come in covered with soil, germs, bacteria and grit from the field. . . which clogs the plant’s vascular system and

The Quick Guide to an Easy Mother’s Day Floral Arrangement

Give this a try! Donald used roses, ranunculus, freesia, and seeded eucalyptus in this beautiful and simple 1-minute arrangement. Flowers: roses, ranunculus, freesia, and seeded eucalyptus Decorative: OASIS™ Aluminum Wire, Pink


Social Media

The Floriology® Institute is the education center for BloomNet, based at their headquarters in Jacksonville, FL. As the leading floral industry service provider, BloomNet, a wholly-owned subsidiary of 1-800-FLOWERS.COM, Inc., is focused on continually exceeding the expectations of its select community of Florists. Retail Florists across the nation and around the globe rely upon BloomNet as their trusted source for unique personalized service, comprehensive florist care, innovative programs, and quality products designed to increase their viability.


Phone: 800.356.2726
Fax: 904.737.9178
7800 Bayberry Road
Jacksonville, FL 32256