Committed to You
Through Service, Education & Design

Floriology® Institute is a premier hands-on floral design school located in Jacksonville, FL. Classes are open to all florists and individuals seeking specialized instruction in floral design and best business practices from AIFD-certified instructors.

Upcoming Courses

September 10 – 12, 2017
Reinventing Everyday Design with Donald Yim AIFD

October 22 – 26, 2017
Celebrating Life Everyday with Jackie Lacey AIFD, PFCI, CFD

January 22 – 26, 2018
Elements & Principles of Design with Jackie Lacey AIFD, CFD, PFCI

March 18 – 20, 2018
Prom and More with Anthony Swick AIFD, CFD, PFCI

April 8 – 10, 2018
Wedding Bliss with Sandy Schroeck AIFD, CFD, PFCI

April 11 – 12, 2018
Plan, Price, Place: Special Event Challenge with Jackie Lacey AIFD, CFD, PFCI

June 3 – 5, 2018
Certification & Competition with Jackie Lacey AIFD, CFD, PFCI


Sign up NOW!

All classes are held at the Floriology® Institute located at 7800 Bayberry Road in Jacksonville, Florida. For more information or to sign up, please email or call 904.730-9496.

Click here to view the full 2017 schedule.

The Magazine

Floriology Magazine June-July 2017
Click on the issue to begin reading online.


Jackie Lacey AIFD, CFD, PFCI Expands Role with Floriology

Floriology is excited to announce BloomNet’s appointment of Jackie Lacey, AIFD, CFD, PFCI to the position of Director of Education and Industry Relations. In his new role, Mr. Lacey will initiate and implement strategies to strengthen and expand the extensive educational opportunities. He will also assume full responsibility for Floriology Institute as lead instructor, hands-on classes and in-depth courses. Furthermore, Mr. Lacey will assume management of BloomNet’s floriology magazine and he will engage with floral professionals throughout the industry at state and regional trade shows, company sponsored events, and Floriology’s “On-the-Road” educational events.

Click here to see full Press Release.

Knowledge Stream Blog

Green Plants

Would offering Green Plants in my shop increase sales?   There are many factors to consider:   1) Is there a market for Green Plants? In my market, everyday sales come from sympathy and some get well, which means I sold a lot of Peace Lilies (Spaths) with a price point starting at $50 delivered. My customers

Make Bespoke Bouquets Easier with this Novel Mechanic

Bespoke is back. But must bespoke garden bouquets always be heavy? How is arranging one different? Do you have to use chicken wire? Isn’t there an easier and more time-efficient mechanic? And what is bespoke garden design anyway? These were among the questions asked by attendees last week at burton+Burton’s renowned educational event Ballooniversity® in

Explore the Future of Retail at SAF Palm Beach 2017

by Katie Hendrick The retail industry changed drastically in the 1990s, when the invention of the World Wide Web allowed shoppers to place orders at any hour of the day with the touch of a button. Since then, it’s continued to morph at a rapid pace as new technologies emerge, including social media and smartphones,

Handling Trendy Wedding Flowers

Perusing wedding magazines is one way to see the trend de jour. My homework tells me ranuculas, protea and gloriosa lilies have taken the place of succulents, orchids and gerbera daisies in 2017-18. If you are a one-size-fits-all flower handler, no need to keep reading, but if tweaking a few details during processing allows you

AIFD Symposium 2017 | FLORAL JOURNEY

Donald Yim AIFD, CFD, CPFD held his own program, Materialistic, at the 2017 AIFD Symposium! Watch the video below to see more of what went on while he was there:

6 Ideas for Attracting Social Media Followers

Many florists understand the importance of building strong Facebook, Instagram, and Twitter feeds, but they struggle gaining followers. Here’s how to do it!

The Passion of a Lifetime
Since just 12-years-old Rob Sloop has been designing arrangements! Learn more about how he grew into the floral industry.
Why Create Floral Designs with Hanging Glass Tubes?

Why use hanging glass tubes in your floral designs? What are the best ways to attach and support them? To which types of designs are they best suited? Are they easy to use? Design: Kevin Ylvisaker, AIFD, PFCI and Laura Daluga, AIFD To help answer these questions, we turned to OASIS Floral Design Director Frank

A Guide to Getting the Most out of Floral Tradeshows

Trade shows and conferences are big business with a large price tag. It seems that at any given moment, multiple events are taking place somewhere in the world. But what can you really learn at trade shows and conventions? Are they junkets? Are they educational? Are they valuable? The answer depends on which conferences you attend and what you want to get out of them.

Florist Talk – The Story Behind the 2017 Northeast Floral Designer of the Year

This week, Donald Yim AIFD, CFD, CPFD meets the 2017 Northeast Floral Designer of the Year, Jorge Uribe! Jorge Uribe is a 12-year floral professional and the current owner and creative floral artist with Urban Floral LLC in Waterbury, CT. Watch to learn more about Jorge’s floral journey!


Social Media

The Floriology® Institute is the education center for BloomNet, based at their headquarters in Jacksonville, FL. As the leading floral industry service provider, BloomNet, a wholly-owned subsidiary of 1-800-FLOWERS.COM, Inc., is focused on continually exceeding the expectations of its select community of Florists. Retail Florists across the nation and around the globe rely upon BloomNet as their trusted source for unique personalized service, comprehensive florist care, innovative programs, and quality products designed to increase their viability.


Phone: 800.356.2726
Fax: 904.737.9178
7800 Bayberry Road
Jacksonville, FL 32256