Committed to You
Through Service, Education & Design

Floriology® Institute is a premier hands-on floral design school located in Jacksonville, FL. Classes are open to all florists and individuals seeking specialized instruction in floral design and best business practices from AIFD-certified instructors.

Upcoming Courses

October 22 – 26, 2017
Celebrating Life Everyday with Jackie Lacey AIFD, PFCI, CFD

November 5-6, 2017
Floral Operations for Profitabilty with Charley Howard, Renato Sogueco and Jackie Lacey AIFD, PFCI, CFD

RESCHEDULED: November 11 – 13, 2017
Reinventing Everyday Design with Donald Yim AIFD

January 22 – 26, 2018
Elements & Principles of Design with Jackie Lacey AIFD, CFD, PFCI

March 18 – 20, 2018
Prom and More with Anthony Swick AIFD, CFD, PFCI

April 8 – 10, 2018
Wedding Bliss with Sandy Schroeck AIFD, CFD, PFCI

April 11 – 12, 2018
Plan, Price, Place: Special Event Challenge with Jackie Lacey AIFD, CFD, PFCI

June 3 – 5, 2018
Certification & Competition with Jackie Lacey AIFD, CFD, PFCI


Sign up NOW!

All classes are held at the Floriology® Institute located at 7800 Bayberry Road in Jacksonville, Florida. For more information or to sign up, please email or call 904.730-9496.

Click here to view the full 2017 schedule.

The Magazine

Floriology Magazine June-July 2017
Click on the issue to begin reading online.


Safety First: Reinventing Everyday Design Rescheduled to Nov. 11-13 Due to Hurricane Irma

As always, safety of our students and staff is our top priority. Due to Hurricane Irma, Reinventing Everyday Design with Donald Yim, AIFD, originally scheduled for September 10-12 is now rescheduled for November 11-13.

We have diligently worked with students previously registered and have finalized their commitment to attend. Therefore, only a FEW select spots are available.

Click here to register.

Knowledge Stream Blog

3 “Tricks” to Spooky Easy All-Flower Pumpkins

How can you offer floral customers a fall and Halloween party décor “treat” that’s quick and easy to make? Magic? Potions? Possibly helpful, but not necessary. Instead, simply skip the pumpkin patch, gather a few materials and produce this all-floral carnation pumpkin in no time. Whether intended as a fun family centerpiece or a special


Donald Yim AIFD joins floral designers Erik Witchart AIFD & Frank Blanchard AIFD to talk about their experiences presenting in the 2017 AIFD Symposium!

Cultivate Google Online Reviews

You have lots of happy and satisfied customers. Wouldn’t it be great if you can get more of them to write a positive Google review for your business? As you know, this may be a challenge as even if they agree to write a review, it’s still a rather complicated process to visit Google, look

Texas Two Step

Commitment to customers and leading-edge technology help drive success at this growing shop in the Lone Star State! Florist Tommie Wells tells us how her floral business has improved since working with Bloomnet.

Promoting Sales for Any Occasion

There are several occasions we can use to promote sales! Not only can you promote sales for Birthday Anniversary Get Well Soon New Baby You can also promote sales for Job Promotion Retirement New Home New Job An Engagement Divorce Just about anything you can think of to celebrate! Here are some ideas of Promoting

Confirm Accurate Online Business Listings

If you ever think about it, how do search engines know about your business? For years when the Web first started, they actually relied on — of all things, data from Yellow Page listings for information, and eventually pieced together data about your business from more sources over the years. But even still, how accurate

7 Tips to Think “Outside the Pumpkin” and Increase Floral Sales

Why should you think outside the Halloween pumpkin? As well as the Easter Lillies and Valentine roses? Because while major floral event sales may keep your doors open, profits are made by increasing everyday sales. One approach? Promote transitional trends between seasons. Read on for this and six other tips you can use to grow profits

Flowers – Pretty, but Dirty

Gorgeous, colorful, intriguing, brimming with sentiment and yes, dirty!  Why do flowers wilt? There are several reasons, but the most common is a plugged plumbing system. Stems bleed enzymes, carbohydrates, and organic juices when cut. Dead cells, juices, and germs initiate bacterial feeding frenzies in bucket solutions. Plumbing systems become clogged and stop the flow. Flowers start dying from the moment they are cut; therefore, working clean is pivotal in flower quality, reducing shrink, and maximizing vase performance.

Mistakes cost time and money. Clear communication keeps everyone informed. Post a cleaning chart. It may sound elementary, but it eliminates discussions about “whose job is it.” A solution chart is a good idea too. Include specifics about using the right solution for the right flower type and the correct dosage. Under-dosing and overdosing both waste money, but under-dosing is worse by far. Guess-ti-mating generally results in under-dosed solutions. Follow manufacturers’ instructions. The Ingredients are formulated to work in sync, but when mixed haphazardly, there is no “in sync”. The inconvenient truth is that under-dosed solutions give crummy results. Anyone who has ordered a Marguerita only to find it heavy on limeade, light on Tequila, appreciates the importance of correct dosing.

Start clean and reduce waste – clean buckets, tools, tables, even rinsing out dusty vases before adding flowers, makes a positive difference in bloom performance. No chef would ever use the same knife to filet a steak and then trim salmon without sanitizing between! Sanitize tools, tables and choppers at least several times a day—it’s impossible to over-clean. Keep a spray bottle of ready-to-use cleaner at each work station. Liberally spray surfaces—no need to dry. Unlike bleach, Chrysal Cleaner provides a residual effect. Chrysal Cleaner is easy on the skin, will not corrode the blades of knives or cutters nor discolor clothing, is biodegradable and spent solutions can be disposed of down the drain.

Another easy-to-implement tactic is the use of paper towels instead of rags to prevent cross-contamination. Empty and cover trash cans throughout the day to prevent germs from floating around the design room. Before tossing used bucket cleaning solutions, pour the cleaner into trash cans and let soak for 10-15 minutes. Dip brooms in the same solution to clean bristles and prevent sweeping germs around the room. Record cooler temperatures by sticking a thermometer in the condenser overflow bucket prior to emptying it every morning. Sweep out back stock and display coolers daily. Clean green bits off cooler shelves, design tables, and delivery vans because rotting green bits off-gas ethylene as part of breaking down. Ethylene kills flowers fast! Sanitize floor mats and floors weekly. Don’t forget to launder aprons regularly, and always check window displays for unwanted dead flies (buzzkill).

Best Practices to Reduce Waste

Receiving Shipments Get flowers into cooler immediately. Reduces stress on blooms. Reduces condensation on petals and inside sleeves (Botrytis prevention) Cooler set point:  Regular cooler: 34-38F 80-90% RH Sanitation: Spritz counters and cutters throughout day with ready-to-use Chrysal cleaner solution Empty trash cans frequently and sanitize regularly (to avoid Botrytis spores floating around) Keep tools

DIY Potted Arrangements | 1 Minute Miracle | Tips & Tricks

Leslie Dyck from the Bloomerie joins Donald Yim AIFD for this week’s 1 Minute Miracle!    


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The Floriology® Institute is the education center for BloomNet, based at their headquarters in Jacksonville, FL. As the leading floral industry service provider, BloomNet, a wholly-owned subsidiary of 1-800-FLOWERS.COM, Inc., is focused on continually exceeding the expectations of its select community of Florists. Retail Florists across the nation and around the globe rely upon BloomNet as their trusted source for unique personalized service, comprehensive florist care, innovative programs, and quality products designed to increase their viability.


Phone: 800.356.2726
Fax: 904.737.9178
7800 Bayberry Road
Jacksonville, FL 32256